Justin Darley and Ellis Pratt were both speakers at the ISTC conference last weekend. It was good to see the conference focus on how documentation can add value to a business in terms of ROI. Bogo Vatovec produced an excellent keynote speech on the future for Technical Communicators. One of his key points was "Good enough" is the quality to deliver.
It is ironic that Technical Communicators are poor at communicating their value to the business.