Podcast: The Art and Frustration of AI Video

As I was away in Tokyo, there wasn’t a Cherryleaf Podcast episode this month. However, I did appear as a guest on the Virtual Lounge Podcast, talking about AI video.

What if pro-level video creation didn’t require a film crew, expensive equipment, or weeks of production time? Imagine literally describing what you want and having it appear on screen.

We’re living through a moment where AI video generation has gone from science fiction to “just about usable” reality. The technology is still rough around the edges (and yes, you might find yourself shouting at your computer.) But we’re witnessing the evolution of something new.

Joining us in this episode is Ellis Pratt, Director at Cherryleaf, a UK-based technical writing and training services company, and host of the Cherryleaf Podcast. He’s been actively testing Google’s VEO 3 and figuring out how to make AI-generated video actually work for real-world business applications.

He talks us through his creative process of combining VEO 3 with tools like Camtasia and Audiate and gives us an honest look at what it’s really like to work with this technology.

In hindsight, I misspoke in a few places:

  • We discussed an example of using AI videos for corporate training videos. I said I’d taken a video of the TechSmith offices, when I meant to say an an image of the TechSmith office.
  • The time limit on YouTube Shorts is actually now 3 minutes, not one minute.

Also, since we recorded the interview, Google has changed some of the capabilities of Veo 3. You can now generate videos in vertical format. However, there are still benefits from using Camtasia to convert a vertical video to portrait format, as you can pan to the areas of interest.

Here are the videos we discussed in the episode:

These are the images we used in the second video

Techsmith's office, showing the stairs. Shot of Techsmith's offices, showing desks and stairs in an atrium

Thanks to Matt Pierce for the opportunity to discuss this topic.

 

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