About Cherryleaf – our story

Brighton pier image by LASZLO ILYESCherryleaf is a technical writing services company formed in 2002 by four people with a passion for technical communication and learning development.

Today, organisations throughout Europe use Cherryleaf’s services so they can provide clear information that enables users and staff to complete tasks productively.

Our vision and values can be summed up as:

  • Content is there for a purpose. It’s about creating the right information for your audience.
  • User Assistance is changing. It’s time to rethink technical communication as being about dull manuals no-one ever reads.
  • Taking a vendor-neutral view means we can offer the best solution for your situation.
  • Offering a range of services means we can still help even when organisations want to do all of it themselves.

We’d like to reassure Cherryleaf’s customers and prospective clients in mainland Europe and Ireland that we aim to minimise the impact on them as a result of UK’s decision to leave to the EU. If needed, we’ll establish a second company in an EU27 country, so that we retain our legal and operating presence within the EU.

Recognition from our peers

Cherryleaf is recognised as a leader within the technical communication profession. Our staff have written articles for the Society for Technical Communication's (STC) Intercom magazine, the Institute of Scientific and Technical Communicator's Communicator journal and tekom's TCWorld magazine. They've also written books on technical communication. We've presented webinars for Adobe, Madcap Software or the STC, and we've spoken at various conferences around the world. white paper “The changing nature of content” We also have close links to the key software vendors. For example:

  • Adobe commissioned Cherryleaf to write a series of whitepapers on trends in technical communication.
  • Madcap Software invited us to speak at a number of their MadWorld conferences in San Diego.
  • Atlassian asked us to participate in one of the documentation sprints for its Confluence wiki software.

We've trained many technical communicators, too.

ISTC Business Affiliate logo


About our clients

client logos

The people and organisations we work with include:

  • Software, medical equipment, IT and other technology companies needing to create technical, user, compliance or training documentation.
  • Managers responsible for policies, procedures and compliance needing to create clear and simple information that works.
  • HR Professionals responsible for recruiting permanent or contract Technical Authors, Technical Writers, Documentation Managers, or people for other writing and courseware development roles.
  • Professional Technical Communicators looking for a techcomms company who can help them out when needed.

Case Studies and Testimonials

See our Case Studies and Testimonials pages.

Our services

Cherryleaf provides writing, training, recruitment and content strategy services.

Deliverables can include: user guides, online Help, Web pages, video screencasts, animated tutorials, training courseware, API documentation, wikis, quick reference cards and other ways to assist your users.

What’s in a name?

Cherryleaf logoHow did we come up with the name Cherryleaf? Sorry, there’s no exciting back story. The logo is the silhouette of a cherry on a stylised leaf, and it was created for us by Dominic Negus Design Consultants. We share our name with a former ship of the Royal Fleet Auxiliary and a small coffee shop in Norwich.

Our owners

Cherryleaf’s owners are actively involved in the business.

Photo of Ellis

Ellis Pratt

Ellis is a Consulting Technical Communicator and Director at Cherryleaf. He has been working in the field of documentation since the early 1990s. He has a BA in Business Studies, and he is a Member of the Institute of Scientific and Technical Communicators, an Associate of the Institution of Engineering and Technology, and an Affiliate of the Institution of Mechanical Engineers. Since September 2014, Ellis has been on the Management Council for the Institute of Scientific and Technical Communicators, with responsibility for marketing.

Ellis is an accomplished speaker on topics such as the future trends for user assistance and the ROI of Help. Ranked the most the influential blogger on technical communication in Europe, Ellis is a specialist in the field of creating knowledge users will love.

See a fuller (speaker) profile of Ellis Pratt

You can read Ellis’ LinkedIn profile and testimonials. Google+

Ginny Critcher

Ginny Critcher

Ginny has a background as a skilled trainer and information designer, and is responsible for the development of Cherryleaf’s training courses. In addition to her skills in information design, she has over twenty years experience in teaching and training throughout the world.

Ginny also has extensive project management skills and has considerable experience using the main technical authoring tools. Ginny is fluent in Spanish, has an MSc (in Information Systems), a BA (in Spanish Studies) and an RSA TEFL (teaching English as a foreign language) certificate. She is Cherryleaf’s representative to the Institute of Scientific and Technical Communicators (ISTC).

Carol Johnston MA (Cantab)

Sadly, Carol Johnston, one of Cherryleaf’s original founders, passed away on 22 January 2012. Please see the eulogy on our blog.

International business partners

Tony SelF PHD

Tony Self is our business partner for Australia. Tony completed his PhD in semantic mark-up languages in 2011, and his book The DITA Style Guide was published in the same year. He also holds a Graduate Certificate in Teaching and Learning and a Graduate Diploma in Technical Communication, and is a Fellow of the Institute of Scientific and Technical Communicators. Tony is a member of the OASIS DITA Technical Committee (and chair of the DITA Help Subcommittee), and he is an adjunct teaching fellow at Swinburne University. In 2011, Tony was the honoured with the ISTC Horace Hockley Award for his contribution the technical publications industry.

Carrie J Walker

Carrie J. Walker is our business partner for France and Germany. Carrie carried PhD research in Linguistics at the University of Washington. She has also carried out research in Language Acquisition, under a Fulbright Scholarship, at the University of Vienna. She has been a Technical Editor at Microsoft and Alcatel, as well as a Technical Author at Boeing and R.R. Donnelly. Carrie was also President of the Transalpine Chapter of the Society for Technical Communication.

Press articles

See our published articles page.


Registered in England 4575705

VAT Number 803 2288 54

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