Using social psychology to motivate contributions to online communities

by ellis on Thursday, 2 February, 2006 · 1 comment

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Many online communities suffer from a lack of contributions by community members. Researchers from the University of Indiana have tested ways to encourage participation in online communities.

http://jcmc.indiana.edu/vol10/issue4/ling.html

They found individuals contributed when they were reminded of their uniqueness and when they were given specific and challenging goals.

Were they correct?

{ 1 comment… read it below or add one }

1 Anonymous February 8, 2006 at 10:46 am

Quite an interesting article, with some thought-provoking hypotheses which might help increase contributions to blogs like this!
Fiona

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