A photo of a mid-1980s ledger application for the IBM PC.

The ad copy stated:

“For the introduction of the IBM PC, we designed the packages and software manual, creating, instead of the industry’s usual cheap plastic binders, hard-bound linen covers and slipcovers in pastel colors to stress cultural elegance and personal values.”

Spotted in Gearfuse, via BoingBoing.

Would an advert like this work today?