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by ellis on Thursday, 20 August, 2009 · 1 comment
in Technical Communication, technical documentation, trends, video instruction
Pepsi is pioneering the use of new technology that embeds video adverts in printed magazines. According to the Financial Times, the video starts when the reader turns to the appropriate page.
See CBS and Pepsi bring video ads to printed page and CBS to run video ad in magazine this fall
If it could be produced for a reasonable cost, couldn’t it also be used in printed instructional and training manuals, too?
Tagged as: Technical Communication, technical documentation, trends
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Cost is the issue.
Once they can sort an inexpensive way to do this then the move towards merging hard/soft copies will be next.
Regards.
Ivan
http://technicalwriter.ivanwalsh.com