How many cuddles are you putting into your user guides?

by ellis on Friday, 9 July, 2010 · 1 comment

in Technical Communication,Technical Documentation,trends,twitter,UGC,user generated content,Web 2.0

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

From Fast Company:

“Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains.

The essence of affection. The cuddle chemical. In other words, oxytocin. If these changes apply in the world of social media, the implications for business — for every brand, company, and marketer trying to understand the now intimately networked world — could be significant.”

So, how much oxytocin are you putting into your user guides?

Leave a Comment

Notify me of followup comments via e-mail. You can also subscribe without commenting.

{ 1 trackback }

Previous post:

Next post: