Fraser Hay is a business growth expert, with whom, from time to time, we have a chat. After each conversation, we come away with a better focus for Cherryleaf’s marketing efforts.

During our most recent discussion, Fraser said we weren’t focusing enough on the pain our prospective clients may have. Sometimes, we forget to talk about that, and blather on about the shiny, techie side of what we do.

This lead us to the idea of “5 steps to seducing someone with chocolate”. It represents the frustration people can have when they want to know the answer, but it’s just not there.

This is a rough and ready advert to illustrate the point: