The UAEurope 2011 conference last week comprised many great presentations and a lot of useful information. One interesting piece of news was that both Microsoft and Oracle have been including their online Help content (and other forms of User Assistance) as part of their SEO strategy.

By publishing the Help on the Web and optimising it for the search engines, these Help pages now appear at the top of Bing and Google. This has boosted the overall performance of both companies’ Web sites, and it has meant that users are going to the “official” information when they have searched for answers to their problems.