Content Strategist v Technical Author – spot the difference

by ellis on Sunday, 19 February, 2012 · 3 comments

in ROI

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

CEO:

How do your team perform this quarter?

Content Strategist:

We increased web site visits by 10%

CEO:

How can we improve this? More budget?

——-

CEO:

How do your team perform this quarter?

Technical Author:

Our page productivity increased by 10%

CEO:

How can we improve this? By working harder?

{ 2 comments… read them below or add one }

1 Rob February 19, 2012 at 9:00 pm

Ellis,
I read this and reckon you’ve missed something.
Technical Author:

Our page productivity increased by 10%
We documented the top 20 frequently asked Support questions.

CEO:

How can we improve this? By working harder?

2 Rob February 19, 2012 at 9:05 pm

Ellis,
I read this and reckon you’ve missed something.
Technical Author:

Our page productivity increased by 10%
We documented the top 20 frequently asked Support questions reducing support costs by 2%.
We generated a suite of functional screencasts to support our customers and internal knowledge transfer.
We single-sourced training materials from our User Assistance source materials.

CEO:

How can we improve this? By working harder?

Leave a Comment

Notify me of followup comments via e-mail. You can also subscribe without commenting.

{ 1 trackback }

Previous post:

Next post: