If you are developing technical documentation, are you moving towards a future of shinier, more interesting outputs? Do you see a future or iBooks-like documents and online content that adapts to each user?
Or are you moving in a direction of improved efficiency, being able to deliver documents at lower cost and in less time?
Shinier or cheaper?
Alternatively, will DITA deliver on its promise of technical authors being able to do both?
What do you think?