Peter J. Bogaards posted a link on Twitter yesterday to an article and a press release on how IBM is adopting a design-led approach to software design.
“IBM Design Thinking is a broad, ambitious new approach to re-imagining how we design our products and solutions … Quite simply, our goal — on a scale unmatched in the industry — is to modernize enterprise software for today’s user who demands great design everywhere, at home and at work.” (Phil Gilbert, general manager, IBM Design)
I understand the IBM Design Thinking approach will affect everything it does: product development, processes, innovation, and, interestingly, the technical documentation/user assistance associated with products. Both design and traditional technical communication share the same goals – to deliver something that is very usable, robust and aesthetically pleasing – so it makes sense to have the two teams aligned closely.
This design-led approach to technical documentation is similar to the Information eXperience (IX) approach being adopted by Citrix. It’s interesting to see two large software companies changing their approach to technical documentation in such a fundamental way.
- IBM at MX 2014: Design-centered at Scale
- Trends in Technical Communication Course – Advanced Technical Writing Techniques