Is there gender bias in your Technical Author job advert?

Simon Morisawa-Bostock pointed me towards an article on gender bias in job advertisements (You Don’t Know It, But Women See Gender Bias in Your Job Postings):

A scientific study of 4,000 job descriptions revealed that a lack of gender-inclusive wording caused significant implications for recruiting professionals tasked to recruit women to hard-to-fill positions underrepresented by women.

Researchers studied gender wording in job advertisements and job descriptions and the effect of gender wording on job seekers. The researchers first established that women’s style of communication is more communal, using more emotional and social words than men’s style of speech.

The researchers linguistically coded job descriptions found in a U.S. Department of Labor database that were predominately populated for masculine-themed words such as active, ambitious, analytical, competitive, dominate, challenging, confident, decisive, determined, independent, leader, objective, etc., as well as feminine-themed words such as committed, connected, cooperative, dependable, interpersonal, loyal, responsible, supportive, trust, etc. The results confirmed that job descriptions for male-dominated jobs contained more masculine-themed words associated with male stereotypes than job descriptions from female-dominated jobs and vice versa.

Alarm bells ring in my mind when people talk about “a women’s style of communication”. As a number of commentators at the end of the article pointed out, many of the words and phrases the researchers identified as “gender-themed” could also be attributed to differing personality and behavioural styles.

Technical Authoring is a profession that has a roughly 50:50 gender split, requiring some so-called masculine traits (e.g. independent, analytical, active) and some so-called feminine traits (e.g. committed, connected, cooperative, dependable, responsible, supportive). However, there are some “masculine” traits you wouldn’t normally associate with the role and expect to see in a job advert - such as competitive, dominate, challenging, confident, decisive and determined.

We do receive, on occasions, job descriptions that don’t really reflect the attributes associated with successful technical communicators. Part of the value a specialist technical author recruitment agency provides is to reword job descriptions so that will attract the right type of candidates. I took a brief look at some of the recent job descriptions we’ve received from clients, and I couldn’t find any evidence of a dominance of “masculine” or “feminine” words in the job descriptions. From that perspective, there was no particular bias that needed to be mitigated.

I  looked at whether some of the “masculine” words appeared in job adverts for Technical Authors posted elsewhere on the Web. Again, there seemed to be no particular bias. Having said that, there were a few notable examples:

“As Technical/Training Author you must boast a great knowledge and experience in technical authoring, a demonstrable record of producing high-quality technical documentation and materials within a software product environment, and experience of training external clients and internal teams. … This role demands a confident, client facing Technical Author who is at with working in a software house.”

“As an exceptional Technical Author you will be adept at delivering reader-friendly, technically accurate and complete product documentation on time to demanding schedules…Our client is looking for only the most exceptional and talented candidates – true rockstars of their profession.”

I suspect these organisations will struggle to find suitable candidates.

What do you think? Have you seen inappropriately worded job descriptions for Technical Authors? Share your thoughts below.

Creating a map showing the location of Technical Authors

Sarah Maddox’s post on how she has added “techcomm titbits” onto an interactive map, prompted me to look at whether we could create a map showing the location of Technical Authors around the UK. It’s something we’ve wanted to do for years, and Sarah’s post suggested it was much easier to do these days, thanks to Google’s applications.

The map needs data, so if you are a Technical Author, please add your details to the map:

We will not include your name or email address on the map. However we do need your name and email address in order to check the integrity of the data and to update you of any developments. You can use the postcode of a neighbouring street, if you wish.

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RoboHelp 11 review (finally)

robohelp logoAdobe released its latest version of RoboHelp Version 11 (and Technical Communications Suite 5), a while back and asked if we could write a review. There have been a number of excellent reviews, so we’ve been wondering what extra we can say. We’ve decided to address some of the questions we’re often asked by organisations when they’re deciding which Help Authoring Tool to choose.

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Contract Technical Author needed for June projects…possibly

May and June are shaping up to be very busy times at Cherryleaf, and we may be looking for additional people to work with us on some of our software end user documentation projects.

If you are a London-based Technical Author interested in a few weeks work in May and June, do contact us.