“Bad information is Marketing’s fault problem. Good information is Tech Comms’ specialty. Let’s do the maths.”

inbound marketing and technical communicationsThe quotation in the title is from Roger Hart’s presentation at last week’s TCUK14 conference. Roger is a product marketing manager who spent a few years as a Technical Author. In his presentation, Collateral damage: do marketing and tech comms have to fight when users get informed?, he explained some of the most powerful marketing content today is high quality user information – especially the content that Technical Authors produce.

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Microsoft moves away from “robot speak” in its user documentation

DSC00498One of the highlights from the Technical Communications UK 2014 conference was the keynote presentation from Microsoft’s Doug Kim. Doug is Senior Managing Editor for Office.com, and leads guidelines and best practices for Voice in Office. By Voice, he means the tone of voice and style of English used in the User Interface and user documentation.

Doug Kim at TCUK14

The change in voice is something we explore on our advanced technical writing techniques course, so I was interested to see how Microsoft was addressing this topic. The good news for us is that Microsoft’s approach is consistent with what we advocate on the course (however, we will need to update the course before the next one in December to include some of the topics Doug discussed).

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Our process for creating elearning videos

I will be talking at the Technical Communications UK 2014 conference (TCUK14) next month about creating videos for technical communication and elearning videos.

elearning video screen captureIt covers how to embed video in a course. The delegates see, in each recorded module, a video of the trainer on the right of the screen, with the slides, application walkthroughs or images on the left of the screen.

This format is more engaging for delegates than a disembodied voice talking over a slide or image.

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Destination San Diego

madworld banner

Ellis will be in San Diego next week, speaking at Madcap Software’s MadWorld 2014 conference. If you’re going to the conference, be sure to say hello.

Madcap makes a big thing about the conference cookies, so any questions in Ellis’ conference sessions will be rewarded with biscuits or British sweets.

You can follow the conference on Twitter via the #madworld2014 hashtag.

Ultralight conferencing

Ultralight backpacking by http://www.backpackinglight.comPrompted by Scriptorium Publishing’s Sarah O’Keefe’s one bag method for travelling (she doesn’t check any luggage into the hold of an airplane), I’ve been looking at ways of reducing the weight I need to carry when flying to conferences or to clients. I’ve called this “ultralight conferencing”.

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