Here’s a summary of recent activities:
We recently shared some statistics* on newsletter with a partner, and took the opportunity to compare those figures with some industry benchmarks.
MailChimp publishes email marketing benchmarking statistics, as does Smart Insights. Based on those benchmarks, we have a slightly above average open rate and a significantly above average clickthrough rate. With the Cherryleaf newsletter, our goal is to send people useful content. So the figures suggest the content is of interest to our community.
There seems little point is sending out newsletters if they are not of value to the audience. So it’s important we include the right content. If you have some suggestions on how our newsletter could be improved, then do let us know.
* We never share names or email addresses.
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May and June are shaping up to be very busy times at Cherryleaf, and we may be looking for additional people to work with us on some of our software end user documentation projects.
If you are a London-based Technical Author interested in a few weeks work in May and June, do contact us.
We’ve been busy bees recently, working on some new elearning courses that we plan to be introducing soon. Shortly, we’ll be offering an online course on DITA Fundamentals, and another on Content Strategy. Both courses have been written and are at the User Acceptance and Testing stage. Of these two, you’re likely to see the DITA course released first.
There are two more online courses in the pipeline, which we hope to release at some point in 2014. One relates to policies and procedures, the other to elearning/screencasting.
Our intention is to offer basic courses online, and advanced courses in traditional classroom format. Where there’s demand, we’ll also use Google Hangouts to deliver the advanced courses to overseas delegates.
Cherryleaf has joined Wired Sussex, a Brighton-based membership organisation for companies operating in the digital, media and technology sector in Sussex, UK.
Wired Sussex works to help members to create, innovate and grow.
Cherryleaf is also a member (but not a resident) of Campus London, a co-working space in the heart of East London’s Tech City that’s supported and powered by Google.
We’re happy to talk to start-ups about supporting users on a shoestring, as well as new and emerging ways to support users. Contact us if you’d like to talk.
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Today, we’ll be sending out the Cherryleaf newsletter for March 2013, containing news and stories on creating clear and simple information your users will love.
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