Top 25 Content Experience Influencers 2017

Top 25 Content Experience Influencer 2017 badge

Cherryleaf’s Ellis Pratt has been included in the list of the 25 most influential people in  Content Experience.

“With well over 1,700 individual nominations and votes, we created two separate lists this year: the best-of-the-best who influence an industry (voted on by an elite judging panel), and our top strategists implementing Content Experience across the entire customer journey.

What do we mean by ‘Content Experience?’

This role is not defined or exclusively owned by Product, Marketing, Sales, Support, or Success. Content Experience often lives in different departments depending on organizational structure, or as an independent vertical that manages all content produced by relevant departments.

Content Experience is the evolution of content strategy blending with technical communication. It’s an understanding that your content provides self-service experiences not only for your customers, but for potential prospects researching and/or buying your product as well.”

Thanks to MindTouch and the panel of judges. Congratulations everyone else on this list.

Announcing Cherryleaf’s Communicating in Business newsletter

We’ve decided to create a new newsletter –  on communicating in business.

You can now subscribe to:

  1. The existing monthly Cherryleaf Update newsletter for technical documentation professionals on developing end user content.
  2. Our new Communicating in Business newsletter on developing policies and procedures, reports, marketing copy, and presenting data.

Both provide free advice and news on developing content. Your details won’t be shared with anyone, and you can un-subscribe at any time.

New date for our advanced technical writing course

Trends in Technical Communication Course – Advanced Technical Writing TechniquesWe’re moving our public classroom course on Trends in Technical Communication Course – Advanced Technical Writing Techniques from the 18th September to Tuesday 22nd September. There are places available if you’d like to book.

We’ve also run this course a number of times during the summer as an “onsite” course for clients, using WebEx and Lync (soon to be called Skype for Business). Using online meeting technologies like these means we can deliver training to authoring teams throughout the world.

We have been asked if individual delegates overseas could use these platforms to participate in our public, classroom, course. I’m afraid we don’t offer this. The “online meeting” courses involve using special lighting and audio equipment that isn’t available in the training rooms we use for the public courses. Also, it would be very difficult for the trainer to manage two different delivery methods simultaneously.

We’ve upgraded the software that runs our shopping cart and provides access to our e-learning system

As the headline states, we’ve upgraded the software that runs our shopping cart and provides access to our e-learning courses. The main difference delegates will notice is an improved page for the links to the modules contained in a course. There are some minor improvements: how the VAT element is processed, integration with the payment gateways, and to the invoices. We think we’ve ironed out all the bugs, but if you experience any issues, do let us know.

News roundup

Here’s a summary of recent activities:

The Cherryleaf newsletters – what do analytics tell us?

We recently shared some statistics* on newsletter with a partner, and took the opportunity to compare those figures with some industry benchmarks.

MailChimp publishes email marketing benchmarking statistics, as does Smart Insights. Based on those benchmarks, we have a slightly above average open rate and a significantly above average clickthrough rate. With the Cherryleaf newsletter, our goal is to send people useful content. So the figures suggest the content is of interest to our community.

There seems little point is sending out newsletters if they are not of value to the audience. So it’s important we include the right content. If you have some suggestions on how our newsletter could be improved, then do let us know.

* We never share names or email addresses.