MadWorld 2016 Conference Review – Day One

Last week, I spoke at, and attended, Madworld 2016, the conference hosted by MadCap Software for its users. It’s the most rewarding and enjoyable of all the conferences on technical communication that I attend. Here is a summary of what I saw and heard on the first day.

Continue reading

Cherryleaf presentation on creating effective content

Just a reminder that Cherryleaf’s Ellis Pratt will be speaking at the Institute of Directors’ June 2015 Members Masterclass on “The written word – creating effective content”.

The written word is one of the key ways we communicate with others. Whether we’re telling or selling, it’s important we get our message across. Unfortunately, many people find writing time consuming, and it can often be difficult to get started on a new document.

In this session, we’ll look at some of the most effective techniques for creating the types of content created in today’s business world. You’ll discover some of the approaches used by professional technical communicators, copywriters and report writers.

Some of the issues we’ll look at include:

  • Clarity and persuasiveness
  • Getting started and organising your thoughts
  • How to structure documents
  • Getting to the point and being concise

This session is ideal for managers, engineers and other professionals interested in effective approaches to communicating more clearly and effectively in writing.

The IoD invites IoD Members and non-members to share their expertise and knowledge with other members. It will be held at 116 Pall Mall, London, on the 2nd June (18:00 – 21:00).

See:

The written word – creating effective content.

Institute of Directors masterclass on: The written word – creating effective content

Cherryleaf’s Ellis Pratt will be speaking at the Institute of Directors’ June 2015 Members Masterclass on “The written word – creating effective content”.

IOD building

The written word is one of the key ways we communicate with others. Whether we’re telling or selling, it’s important we get our message across. Unfortunately, many people find writing time consuming, and it can often be difficult to get started on a new document.

In this session, we’ll look at some of the most effective techniques for creating the types of content created in today’s business world. You’ll discover some of the approaches used by professional technical communicators, copywriters and report writers.

Some of the issues we’ll look at include:

  • Clarity and persuasiveness
  • Getting started and organising your thoughts
  • How to structure documents
  • Getting to the point and being concise

This session is ideal for managers, engineers and other professionals interested in effective approaches to communicating more clearly and effectively in writing.

The IoD invites IoD Members and non-members to share their expertise and knowledge with other members. It will be held at 116 Pall Mall, London, on the 2nd June (18:00 – 21:00).

See:

The written word – creating effective content.

Microsoft moves away from “robot speak” in its user documentation

DSC00498One of the highlights from the Technical Communications UK 2014 conference was the keynote presentation from Microsoft’s Doug Kim. Doug is Senior Managing Editor for Office.com, and leads guidelines and best practices for Voice in Office. By Voice, he means the tone of voice and style of English used in the User Interface and user documentation.

Doug Kim at TCUK14

The change in voice is something we explore on our advanced technical writing techniques course, so I was interested to see how Microsoft was addressing this topic. The good news for us is that Microsoft’s approach is consistent with what we advocate on the course (however, we will need to update the course before the next one in December to include some of the topics Doug discussed).

Continue reading

The lost Steve Jobs interview – on successful products

Last night, we watched Steve Jobs: The Lost Interview on Netflix. It’s a lengthly (70 minute) interview from 1995, in which Steve Jobs discussed his recipe for a successful business. The interview was made 19 years ago when Steve Jobs was still running NeXT Computers, and just six months before he rejoined Apple.

Here are some highlights.
Continue reading