IKEA “How to Build” videos: a review

Although IKEA has been publishing instructional videos on how to build their products since 2012, we’ve only just come across them. The videos feature real people assembling the furniture, plus some tips on how to carry out certain tasks.

IKEA USA

IKEA USA has eight “How to build videos”, which you can access from the IKEA USA website or IKEA’s YouTube channel:

The videos are mostly visual, and there isn’t any narration. They are between 3 minutes and 12 minutes in duration. As with many videos, it doesn’t really get started until after the first 15 seconds.

Overall, they are very good:

  • The plain background helps you focus on the furniture.
  • The close-up instructional speech bubbles are informative.
  • The animated arrows do a very good job at  highlighting the location of holes.
  • There are zoom-in shots of specific actions.

While the paper instructions tend to stick to a single viewpoint, the video shows the assembly from different angles.

The last video was made in 2015. Why did IKEA stop making them? We don’t know if they have covered all the of the products that would benefit from video instructions, or they ran out of time/money/enthusiasm.

IKEA Italia

IKEA Italia has a similar YouTube channel. This contains translated versions of the IKEA USA assembly instruction videos, plus some assembly instructions from 2016 that have a British narrator.

These videos are much more driven by narrated instructions, and are shorter in length. I suspect this style was cheaper to produce. These videos also work well, as long as you speak English.

Fan videos

There are unofficial IKEA instructional videos on YouTube as well, some of which take a less conventional approach:

How common knowledge disappears – customer questions & answers for a turntable

In the olden days, every family had a record player (also known as a “turntable”), and pretty much everyone knew how to use it. However, if you look at the Customer Questions & Answers section for a turntable currently on sale on Amazon, it’s clear that many people today don’t know how a turntable works, or what it does. Common knowledge sometimes isn’t as common as people think.

Reviewing and Editing Technical Documents Course – Update

We’ve started work on the next course to be added to the WriteLessons bundle of online training courses – “Reviewing and Editing Technical Documents”. In this situation, we may try an experiment and release each module as it is completed, rather than publish all the modules in one go.

The modules will be: revising, editing, copy editing, proof-reading, getting documents edited, possibly measuring the effectiveness of documents, and managing updates. More news when we have it.

 

 

Have Amazon, Dropbox, Microsoft and Google got their information design wrong?

On an API documentation course we ran for a client yesterday, we showed a number of developer documentation websites, including ones from Amazon, DropboxGoogle and Microsoft. One common theme the delegates noticed was these sites contained a in-page table of contents, or a set of related links, on the right hand set of the screen.

Dropbox API documentation page

You will often hear Information Designers talk about F shaped reading, and that the right edge of the screen is ignored by users. If you put content there, they say, it probably won’t be seen by the readers.

So have Amazon, Dropbox, Google and Microsoft all got it wrong, by using the right edge of the screen to provide navigation? Have the improvements in screen technology and the introduction of tablets and smartphones changed which areas of the screen users notice?

What do you think?

Towards content lakes

One of the trends in both data and content management is the move away from silos. In data management circles, there is a trend towards the collection and aggregation of customer data into “data lakes”. According to Margaret Rouse, a data lake is:

A storage repository that holds a vast amount of raw data in its native format until it is needed. While a hierarchical data warehouse stores data in files or folders, a data lake uses a flat architecture to store data. Each data element in a lake is assigned a unique identifier and tagged with a set of extended metadata tags. When a business question arises, the data lake can be queried for relevant data, and that smaller set of data can then be analyzed to help answer the question…Like big data, the term data lake is sometimes disparaged as being simply a marketing label for a product that supports Hadoop. Increasingly, however, the term is being accepted as a way to describe any large data pool in which the schema and data requirements are not defined until the data is queried.

(source: what is a data lake?)

“Content lake” isn’t a word that’s used in the content management or technical communication sectors yet, and whilst it seems unlikely end user content will grow at the same rate as other forms of data, there’s a fair chance this phrase could catch on.

A content lake is likely to have similar attributes to a data lake:

  • Content will be stored in a native format that is then changed into other formats.
  • It will use a flat architecture to store data.
  • Content will be stored in some type of structured format. Perhaps XML, JSON or plain text (with AsciiDoc-like attributes assigned to certain sections). However, user documentation does not require the rigorous structure of other forms of content.
  • The content lake can be queried for relevant content, and that a smaller set of information can then be extracted to help answer questions. This might not mean publishing content on-the-fly, but generating PDFs, CHM files and web-based content from a single source.
  • Rather than content being simply archived, it will deliver the right information in very short timeframes.

See also:

Please share your comments below.

Documentation as Code

Tom Johnson has written two interesting posts on his blog on the “Documentation as Code” concept:

Documentation as Code can be interpreted in a few ways. Tom describes it as being able to store the documentation with the code:

From a technical angle, Etter argues that one should embrace lightweight markup languages, use static site generators, and store content in version control repositories with engineering code.

An other interpretation associated with this is that documentation should be seen as a design problem; it should be seen as part of the product (and seen in a similar way to the software code), rather than an add-on. If the documentation is stored with the code, it can mean that the requirements for documentation can be more closely linked to the code. When a requirement for a new feature is raised, so can a requirement for the related documentation. It can also mean that content that’s embedded in the UI, presented as on-boarding screens or presented as online Help, can be considered as different potential solutions to each user need.

Documentation as Code is a topic we touch on in our advanced technical writing training course. It’s an approach that we may see growing in popularity.

General Data Protection Regulation – will this affect online Help?

Yesterday, I saw a presentation by Hazel Southwell on the EU’s General Data Protection Regulation (GDPR), which will be implemented on the 25th May 2018. The impact in its data privacy and protection rules seem likely to affect pretty much every website, with the threat of hefty fines for those that do not comply.

Organisations providing personalised Help content, by storing information in cookies or monitoring the behaviour of users living in the EU by tracking their digital activities, will need to comply with the GDPR regulations. In particular:

  • Businesses will have to adopt governance and accountability standards and meet their data privacy obligations.
  • Clear and affirmative consent to the processing of private data must be provided, and the relevant information must be laid out in simple terms.
  • Organisations need to consider the risks of transferring data (such as the storing of cookies or IP addresses) to countries outside of the EU.

One solution is to require users to log in to see information. However, this may be an unpopular and impractical solution for many users.