James Somers is releasing an add-on for Google Docs, Draftback, that enables you to play back and analyse the creation of any Google Doc you have permission to edit.
It means you can see how a writer created the document, the sections they spent time rewriting and rearranging, the elements that were pasted into the document from elsewhere, and so on.
From an organisation’s perspective, the graphs Draftback that produces potentially could be used to show when and where the writer spent most of their time:
I could see this illustrating the impact of last minute changes to a product, review comments and other external factors. Potentially, it could also highlight areas where a writer might need assistance or training.
We’ve noticed a few slidedecks and blogs recently that have been looking at the value of technical communication in marketing a product successfully. With the trend towards earning revenues over a lifetime (rather than in a single upfront payment), the marketing strategies employed by organisations is changing.
Scott Abel has posted a slidedeck called “The Future of Technical Communication is Marketing”, which you can see below:
I’ve had some time in the last few days to initiate some the ideas mentioned in my post Marketing the technical communication profession. This relates to improving the marketing of the Institute of Scientific and Technical Communicators. Most of the work we do for clients is confidential, so it’s a pleasant change to be able to talk about a project as it’s progressing.
One of the highlights from the Technical Communications UK 2014 conference was the keynote presentation from Microsoft’s Doug Kim. Doug is Senior Managing Editor for Office.com, and leads guidelines and best practices for Voice in Office. By Voice, he means the tone of voice and style of English used in the User Interface and user documentation.
The change in voice is something we explore on our advanced technical writing techniques course, so I was interested to see how Microsoft was addressing this topic. The good news for us is that Microsoft’s approach is consistent with what we advocate on the course (however, we will need to update the course before the next one in December to include some of the topics Doug discussed).
HyperCard was a hypertext program that came with Apple Macintosh in the 1980s. It allowed you to create “stacks” of online cards, which organsiations used to create some of the first online guides. It also contained a scripting language called HyperTalk that a non-programmer could easily learn. This meant HyperCard could do more than just display content: it could be used to create books, games (such as Myst), develop oil-spill models, and even dial the telephone.