Webinar: The changing nature of content

You’re welcome to join us on our upcoming free webinar, “The changing nature of content”, which will be held at 7pm (GMT+1) on 24th April 2013.

In recent years, technical communicators have focused on improving User Assistance through new technologies and systems, with the assumption that the nature of the content the tone of voice, the writing style ­ should remain the same. In this free webinar, sponsored and hosted by Adobe, we’ll investigate whether the tried ­and tested writing methods from past decades still make sense today. We’ll look at the reasons why some organisations are “breaking the rules” with the User Assistance they provide.

The registration details will be posted to the Adobe online events Web page in the next few days.

Next Advanced Technical Writing Techniques Course: 22 April 2013

Trends in Technical Communication Workshop – Advanced Technical Writing TechniquesYou’ll find our next public Trends in Technical Communication Workshop – Advanced Technical Writing Techniques training course is scheduled for Monday 22 April 2013.

We’ve added some more comments from delegates to the page.

“Excellent over-view and will be useful for practical application. Much food for thought – useful for starting ideas on improving (the) existing approach to Help files.”
“Very thought provoking.”
“I just wanted to say ‘thank you!’ for the excellent training session yesterday. I’m putting those principles to work today as I review the UA for one of our websites. The way I write has changed dramatically.”
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Announcement: April date for the Advanced Technical Writing Techniques course

You’ll find we’ve added a new training course date on our Web site for our Trends in Technical Communication Workshop – Advanced Technical Writing Techniques.

It will be held on Monday 22th April.
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Webinar: Towards an Agile authoring methodology – learning from Lean

Agile programming has grown in popularity and it has led to new challenges for those involved in providing user assistance for those applications. So is it time for technical authors to develop an equivalent method for developing content for these projects? Is it time to develop an “Agile authoring” methodology? Also, if we want to move away from a hand-crafted approach to developing content and towards a more engineering-like approach, what can we learn from the latest techniques being applied in manufacturing?

Such a method needs to complement Agile programming, but it may be a mistake to take Agile programming as the starting point for developing it. The developers of Agile drew upon the principles of Lean manufacturing, and perhaps technical authors should do the same.

In this webinar, we will explain how the principles of Lean manufacturing can be applied to developing and managing content. It’s a way of writing that focuses on maximizing the value to the user and minimizing waste. It involves measuring the processes and value of what has been delivered so that iterative improvements can be made over time.

This webinar will be hosted by the Society for Technical Communication.

Promo code: WS030513

Register for Towards an Agile Authoring Methodology – Learning From Lean

Technical Authors and the dark art of persuasion

Our latest post for the STC’s blog has been published today – Letter from the UK: The Dark Art of Persuasion.

The reason why Science and the dark art of persuasion interested me, was because we’re noticing the techniques of persuasion appearing in some Web-based Help. Indeed, we cover some of these techniques in our advanced technical writing course. So, although the debate was on what scientists should know about persuasion, and whether they should ever use these techniques, it seemed likely that the information would also be relevant to technical writers.

See Letter from the UK: The Dark Art of Persuasion.

Webinar: Planning User Documentation When You Are a Startup Business

In conjunction with The Society for Technical Communication, we’ll be presenting the webinar Planning User Documentation When You Are a Startup Business on Tuesday, 19th February.

In this presentation, we’ll look at how to plan a user documentation project when you’re working for a startup technology company. Working in this environment gives you the opportunity to work “from a clean sheet,” but it also has its own challenges of working in a dynamic and rapidly changing environment.
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It’s sold out – Trends/advanced technical writing techniques course on 31 January

Our Trends/Advanced Technical Writing Techniques training course on the 31st January has already sold out. Sorry if you were planning to book. We had bookings from both large organisations, such as IBM, Sage and Sony, and individual freelance Technical Authors.

Given the amazing demand for the January course, we may schedule another public course towards the end of February. It will depend on the level of interest, so if you’re interested in attending this course, do please contact us and let us know.

The course would again be held in central London, close to Westminster tube station.

More information on the course content, pricing and target audience:

The future of technical documentation is more about psychology than technology

In the quest to offer better forms of user assistance, most experts in the technical communications profession propose technological solutions: using XML, intelligent and adaptive content etc. to present essentially the same type of guidance as has been provided for the past 20 years.

We believe there has been a change in the relationship between people and technology, and there needs to be a corresponding change in the relationship between people and the user documentation.

In the past, a lot of technology was unfamiliar, idiosyncratic, expensive and complex; users often became anxious when they used a product. As technology has become part of everyone’s daily lives (particularly Web and mobile applications), people’s relationship with a great deal of technology has changed.

As a consequence, for some types of products and for some types of documents, the traditional approach for technical writing is no longer appropriate.

This means Technical Authors need a better understanding of this relationship – the psychology of users – and understand how they can relate and communicate to users in context.

We are not suggesting that the traditional approach to technical writing should go away completely. We’re also not arguing against technology such as XML and DITA – these are vehicles for delivering content. We’ll still be writing user documentation for scientific equipment and financial systems in the traditional way, as these types of products fit the traditional model. However, even the documentation for these types of products can benefit from the inclusion of some psychological techniques.

Web sites such as voiceandtone.com indicate some of the changes that we are likely to see in technical documentation, but we disagree with some of the approaches suggested on this site for some types of documents, and we feel this site only scratches the surface.

There is evidence from randomised control trials that these new approaches work, although we recommend you carry out your own testing to double check it works for your users.

So having come to be belief that Technical Authors need to incorporate some new techniques into their documentation, what should happen next? One approach is to engage Cherryleaf to provide advice or write documents. In addition, you’re able to discover these techniques through our new advanced technical writing training course. However, the starting point is to recognize the change in the relationship between users and many products, and to recognize the need to change the approach to technical writing so that it’s appropriate to the situation.

The question is, do you agree?