The airline safety video is about actions that could save your life, but it can be very dull and mundane if you’ve flown more than once. So airlines are using the third aspect in good design – emotion – to engage with their audience.
The latest video to follow this trend is from Delta Airlines:
“Advocates for the deaf on Thursday filed federal lawsuits against Harvard and M.I.T., saying both universities violated antidiscrimination laws by failing to provide closed captioning in their online lectures, courses, podcasts and other educational materials.”
“Much of Harvard’s online content is either not captioned or is inaccurately or unintelligibly captioned, making it inaccessible for individuals who are deaf or hard of hearing, the complaint said, echoing language used in the M.I.T. complaint. Just as buildings without ramps bar people who use wheelchairs, online content without captions excludes individuals who are deaf or hard of hearing.”
“I’m also hopeful that Accessibility is the next big project to tackle for the engineering team. A 2.0 release, if you will. But more than anything, I am dismayed. I am dismayed that Accessibility was treated not even as a mere afterthought, but as something worth sacrificing completely for the sake of flashiness.”
“Website owners, audio and video producers, event organizers, those considering careers in captioning and interpreting, and anyone interested in improving communication and information access will find this book useful and enlightening. It dispels common myths about deaf and hard-of-hearing people, describes my personal experiences with deafness, and shares some examples of quality captioning for various types of aural information that can be enjoyed by anyone, regardless of hearing abilities.”
Many organisations have made their websites accessible, but there’s many (us included) that need to add subtitles (known as closed captions in the USA) to all the videos they publish.
Hopefully, the case for accessibility will continue to pervade over the desire to use the latest flashy, inaccessible, technology.
It covers how to embed video in a course. The delegates see, in each recorded module, a video of the trainer on the right of the screen, with the slides, application walkthroughs or images on the left of the screen.
This format is more engaging for delegates than a disembodied voice talking over a slide or image.
We’re just starting to record the video inserts for a new online training course we’re developing. As I’ll presenting at the TCUK 2014 conference on on this topic, I thought I’d take a few photos in case they come in handy during my TCUK presentation.
We record the presenter actually presenting the slides, as this results in a more natural presentation style. The presenter sees the slides on the laptop, and we use the laptop’s camera for recording the video.
Previously, we’ve recorded to a white background, but for this course, we’re going to be using a green screen. We record the audio using a USB microphone and a digital voice recorder. This means we have two audio recordings of the presentation.
The presenter sees a copy of the slides on the laptop screen, which he can progress through using a remote control. He also sees the script via a teleprompter on a tablet.
The green screen (we use chroma-key to remove the background) is giving us more consistent results than having a white background.
It’s a comparatively low budget setup, and it seems to work.
The new course, developed by Dr Alan Rae, includes new content on telling your story in writing, as well as digital copywriting. Dr Rae is a Fellow, and former Regional Chair, of the Chartered Institute of Marketing.
Written communication is the foundation of Internet-based marketing – however it’s quite different from conventional copywriting. That’s because you have to allow for people having different reading styles online. You also have to address the issues of Google search and spam filtering when you are writing web pages or email content.
The new course is all about how to write digital copy. It comes in three short 20 minute modules. It updates the original single module with material on digital copywriting, and includes information from various research projects into what makes digital media attractive to a prospective customer.
It is ideal for Technical Authors and other technical writers who are also tasked with writing marketing copy, as well as those who simply need to improve their copywriting skills.
The new course will release December 2012/January 2013.
The course is also available as an on-site, classroom course. Contact us for details of this option.
Mozilla has released Version 1 of Popcorn Maker, a free HTML5 Web application that enables you to create videos that interact with images, text, maps and other media.
This means you are able to add live content to a video. For example, if you have a video telling a user how to purchase an item, you could include details on the specific item they want to purchase, within the video.
Mozilla is promoting this as a tool for video makers, but it offers new capabilities to those involved in corporate training, support and user assistance.
In the upcoming weeks, Cherryleaf be advising our clients how they can use the technology in their training videos and screencasts.
One of the limitations of video-based information has been the difficulties for users in finding a particular piece of information in a video. Usually, they have to watch the whole video, or “peck and hunt” to get to the moment containing the information they were searching for.
As we’ve mentioned in previous posts, HTML5, an emerging Web standard, enables Technical Authors and courseware developers to synchronize different media. One application of this is enabling users to search a text for a key word and then start a video or audio at that point. Here is an example.
In addition to making it easier for users to search videos for the information they need, it will also mean the pages will be more likely to appear in the search engine rankings. In other words, there will be an SEO benefit as well.
We believe this is an exciting development in the field of user assistance.