An article Ellis wrote for the ISTC’s Communicator journal has been uploaded to the ISTC’s website. It’s called Can we quit QWERTY?, and it is about our trials and tribulations in transcribing training videos.
We’re moving our public classroom course on Trends in Technical Communication Course – Advanced Technical Writing Techniques from the 18th September to Tuesday 22nd September. There are places available if you’d like to book.
We’ve also run this course a number of times during the summer as an “onsite” course for clients, using WebEx and Lync (soon to be called Skype for Business). Using online meeting technologies like these means we can deliver training to authoring teams throughout the world.
We have been asked if individual delegates overseas could use these platforms to participate in our public, classroom, course. I’m afraid we don’t offer this. The “online meeting” courses involve using special lighting and audio equipment that isn’t available in the training rooms we use for the public courses. Also, it would be very difficult for the trainer to manage two different delivery methods simultaneously.
The airline safety video is about actions that could save your life, but it can be very dull and mundane if you’ve flown more than once. So airlines are using the third aspect in good design – emotion – to engage with their audience.
The latest video to follow this trend is from Delta Airlines:
Other examples are:
Accessibility is in the news again:
“Advocates for the deaf on Thursday filed federal lawsuits against Harvard and M.I.T., saying both universities violated antidiscrimination laws by failing to provide closed captioning in their online lectures, courses, podcasts and other educational materials.”
“Much of Harvard’s online content is either not captioned or is inaccurately or unintelligibly captioned, making it inaccessible for individuals who are deaf or hard of hearing, the complaint said, echoing language used in the M.I.T. complaint. Just as buildings without ramps bar people who use wheelchairs, online content without captions excludes individuals who are deaf or hard of hearing.”
“I’m also hopeful that Accessibility is the next big project to tackle for the engineering team. A 2.0 release, if you will. But more than anything, I am dismayed. I am dismayed that Accessibility was treated not even as a mere afterthought, but as something worth sacrificing completely for the sake of flashiness.”
- #WhatIBlewMyA11yBudgetOn hashtag
“Website owners, audio and video producers, event organizers, those considering careers in captioning and interpreting, and anyone interested in improving communication and information access will find this book useful and enlightening. It dispels common myths about deaf and hard-of-hearing people, describes my personal experiences with deafness, and shares some examples of quality captioning for various types of aural information that can be enjoyed by anyone, regardless of hearing abilities.”
Many organisations have made their websites accessible, but there’s many (us included) that need to add subtitles (known as closed captions in the USA) to all the videos they publish.
Hopefully, the case for accessibility will continue to pervade over the desire to use the latest flashy, inaccessible, technology.
I will be talking at the Technical Communications UK 2014 conference (TCUK14) next month about creating videos for technical communication and elearning videos.
It covers how to embed video in a course. The delegates see, in each recorded module, a video of the trainer on the right of the screen, with the slides, application walkthroughs or images on the left of the screen.
This format is more engaging for delegates than a disembodied voice talking over a slide or image.
We’re just starting to record the video inserts for a new online training course we’re developing. As I’ll presenting at the TCUK 2014 conference on on this topic, I thought I’d take a few photos in case they come in handy during my TCUK presentation.
We record the presenter actually presenting the slides, as this results in a more natural presentation style. The presenter sees the slides on the laptop, and we use the laptop’s camera for recording the video.
Previously, we’ve recorded to a white background, but for this course, we’re going to be using a green screen. We record the audio using a USB microphone and a digital voice recorder. This means we have two audio recordings of the presentation.
The presenter sees a copy of the slides on the laptop screen, which he can progress through using a remote control. He also sees the script via a teleprompter on a tablet.
The green screen (we use chroma-key to remove the background) is giving us more consistent results than having a white background.
It’s a comparatively low budget setup, and it seems to work.
Well, it turns out he has. Here is the “Bear essentials of safety” video for Air New Zealand:
We’ve temporarily withdrawn our online copywriting skills training course, but don’t worry: an updated version of the course will be coming out soon.
The new course, developed by Dr Alan Rae, includes new content on telling your story in writing, as well as digital copywriting. Dr Rae is a Fellow, and former Regional Chair, of the Chartered Institute of Marketing.
Written communication is the foundation of Internet-based marketing – however it’s quite different from conventional copywriting. That’s because you have to allow for people having different reading styles online. You also have to address the issues of Google search and spam filtering when you are writing web pages or email content.
The new course is all about how to write digital copy. It comes in three short 20 minute modules. It updates the original single module with material on digital copywriting, and includes information from various research projects into what makes digital media attractive to a prospective customer.
It is ideal for Technical Authors and other technical writers who are also tasked with writing marketing copy, as well as those who simply need to improve their copywriting skills.
The new course will release December 2012/January 2013.
The course is also available as an on-site, classroom course. Contact us for details of this option.