Here are my slides from Content Strategy Applied 17

Crossing the Divide between Technical Communication and Content Strategy at Datomia

Technical communicators have many of the skills that overlap with content strategists, but they can find it hard to get involved in this type of strategic work. In this presentation, we’ll explore some of the content projects Cherryleaf been asked to do for Datomia, a software start-up, and whether this case study can provide some answers to how people can break out of the “techcomm box”.

New case study – Creating an operations manual for a medical service provider

You’ll find a new case study on the Cherryleaf website, regarding a project we carried out for Affidea.

Affidea Group BV is a company that offers premium diagnostic imaging, cancer detection and cancer treatment services. It focuses on delivering prompt, thorough diagnoses and high quality treatments by working only with state-of-the-art technology and experienced medical professionals.

AffideaAffidea operates a network of Diagnostic and Cancer Treatment Centres in 14 countries across Europe. The company employs over 3,000 professionals, of which more than 750 are medical doctors.

Affidea required us to produce a so called “Blue Book” of company operations. Some of the material for the Blue Book already existed and had been documented; other material had not been documented. The existing material had been written by non-native English speakers and/or non technical authors, because of this there was a lack of consistency to the existing documentation. The information required for the new material was largely not documented anywhere and subject matter experts (SMEs) were based throughout Europe.

The project involved re-designing/writing existing content, interviewing SMEs in order to get the information required for new content, putting together new content and finally assembling all the information into the Blue Book.

For the full case study, see:

Teaching non-readers to read

Cherryleaf has been working on a project which shows people how to teach non-readers to read. We’ve been working with Elizabeth Ainley, who has written a book, go for it!, which can be used to teach illiterate and/or dyslexic adults.

Elizabeth asked Cherryleaf to help her re-write the existing instructions aimed at the adult coaches who will be using go for it! This involved making the instructions clearer, and clarifying the learning outcomes.

Schoolchildren in Sierra Leone have been the first users of the project. It means a 12 year old child who can read can now teach others. The school is run by Miriam mason-Sesay MBE for the Educaid, who sent Elizabeth these photos of the teaching materials in use:

IMG_2713Dyslexia teaching in Sierra Leone

Dyslexia teaching in Sierra Leone

New case study – Helping HCC deal with the size and complexity of embedded systems documentation

You’ll find a new case study on the Cherryleaf Web site: Helping HCC deal with the size and complexity of embedded systems documentation.

HCC Embedded is a high tech software corporation that develops specialist software for deeply embedded systems, such as file systems, USB and networking software.

HCC_logo

Dave Hughes, CEO of HCC, realised that with over 100 different modules to be documented, often with inter-dependent content and frequent updates, managing the documents in Microsoft Word had become unmanageable and untraceable.

HCC’s documentation assists users developing with the products, and it plays an important role in the marketing of HCC’s products to developers. This means keeping a consistent format and brand across all this material is critical to the organization.

For the rest of the case study, see Helping HCC deal with the size and complexity of embedded systems documentation.

Case study: Creating an easy to use Listener Guide for the Samaritans and the Prison Service

Through its Listener Scheme in prisons, Samaritans  provides  emotional support to prisoners who are struggling to cope, are self harming or are feeling suicidal.

Guidance for Samaritans volunteers that run and support Listener schemes was contained in a hard copy manual (the Guide to Prisons) which was cumbersome to update, difficult to navigate and not in a format that made it easy to share with prison staff. As a result, over the years, volunteers referred to it  less and less frequently meaning that consistency in delivery of the Listener scheme across the prison estate was being compromised.

Cherryleaf were tasked with converting the manual to a fully searchable, easy to use, online resource that would link to other relevant information on the Samaritans intranet and could also be made available on the Prison Service intranet. The new online Guide to the Listener scheme means that both Samaritans volunteers and prison staff have access to the same, up to date, comprehensive set of guidelines and information.

Maria Foster, Samaritans’ Prison Support Officer said:

“For Samaritans volunteers, having the information available on the intranet rather than in a manual in their branches, means they can find out what they need to know at any time; the search facility and page style ensures that information can be located and read quickly and easily.

For prison staff, this is the first time they will be able to see all of the Samaritans guidelines for running the Listener scheme; this will help to further develop their understanding of the scheme and will support them in facilitating the operation of the scheme in their prison.

Samaritans is delighted with the result of the project;

Cherryleaf understood the brief and very quickly got to grips with the subject matter, turning a cumbersome manual into a streamlined user friendly resource.”

 

The Samaritans provides confidential emotional support for people who are experiencing feelings of distress, despair or suicidal thoughts. You can talk to them, any time, on 08457 909090 (UK), 1850 60 90 90 (Republic of Ireland) or jo@samaritans.org .

Case Study: Samaritans procedures clarified and put online

Samaritans is a charity that provides confidential emotional support 24/7 to those experiencing despair, distress or suicidal feelings. The service is provided by over 20,000 volunteers from 202 branches.

The Samaritans Operations Manual explains in detail the policies and processes which volunteers must follow when delivering the service. This new online manual will replace four paper manuals and will be accessible in every branch by every volunteer. Cherryleaf has provided conversion and editing services so that Samaritans can make the manual available online through its intranet.

Miriam Piterkova, Samaritans’ Operations Officer, said:

“The Samaritans Operations Manual will be one of the most important resources volunteers use to support them to deliver our service. For the first time, all the information they need will be in one place. This will make it so much easier for volunteers to find what they need quickly.”

The manual will be written in such a way that volunteers can skim through it, or read every detail. It will be stored on the Samaritans intranet and be fully searchable. It is written in plain English and version-controlled, so it will be always up-to-date.

The new Operations Manual has been uploaded onto the Samaritans intranet, and has been reviewed by Regional Officers and the Quality and Visitors group. It is now being reviewed by the branches prior to its official launch later this year.

The Samaritans are also in discussions with Cherryleaf about turning other manuals into online resources.