Technical communication as a brand – The CEO and the technical communicator

The CEO and the technical communicator ebookSince I wrote the post on Technical communication as a brand, we’ve been working on an idea we had for promoting the profession. The end result is another story, another free graphic novel you can download, called The CEO and the technical communicator.

It’s published under a Creative Commons licence, so anyone can forward it on, as long as they don’t modify it or sell it.

There’s a lot of factual evidence about the value of technical communicators to an organisation (such as the ROI calculators on our website), so we thought we’d see if we could appeal to the heart as well as the head by using a story-based approach.

Technical communication comes in many forms, so there were some challenges in coming up with something that was representative of the whole profession. Partly to get around this, the document shows people’s reactions to the content created, rather than showing the content itself. It also uses the word “content’ as a catch-all for document, manual, book, Help file, Web page, illustration, and so on.

We’ve also developed an ISTC-branded version that the Institute for Technical Communicators could use itself to promote the profession. We’ve sent it to to the ISTC Council for their consideration and comments. The document might be modified if they ask for any changes to be made; for example, we’re wondering if there should be greater emphasis on the writing aspect of the role.

You can download the Cherryleaf version from our website. Let us know what you think, using the comments below or by email.

The business benefits of DITA – in graphic novel form

DITA graphic novel - page 4We’ve put together a free illustrated guide that explains the business benefits of the DITA authoring and publishing standard.

It’s suitable for Technical Authors and non-Technical Authors.

You’ll find this guide is in graphic novel (or comic) format, comprising 18 colour pages.

You can download the guide from the Cherryleaf website in EPUB, PDF and MOBI formats.

 

Shortly, we’ll be adding new details on DITA training courses, to the Cherryleaf website: one for beginners and one for advanced users. This will include dates in the autumn for classroom courses. These courses will be held in Westminster.

Contact us if you’re interested in online DITA courses. We may have some details to reveal shortly.

See: Free illustrated guide to the business benefits of DITA

See also: DITA training courses in London and online