Cherryleaf presentation on creating effective content

Just a reminder that Cherryleaf’s Ellis Pratt will be speaking at the Institute of Directors’ June 2015 Members Masterclass on “The written word – creating effective content”.

The written word is one of the key ways we communicate with others. Whether we’re telling or selling, it’s important we get our message across. Unfortunately, many people find writing time consuming, and it can often be difficult to get started on a new document.

In this session, we’ll look at some of the most effective techniques for creating the types of content created in today’s business world. You’ll discover some of the approaches used by professional technical communicators, copywriters and report writers.

Some of the issues we’ll look at include:

  • Clarity and persuasiveness
  • Getting started and organising your thoughts
  • How to structure documents
  • Getting to the point and being concise

This session is ideal for managers, engineers and other professionals interested in effective approaches to communicating more clearly and effectively in writing.

The IoD invites IoD Members and non-members to share their expertise and knowledge with other members. It will be held at 116 Pall Mall, London, on the 2nd June (18:00 – 21:00).

See:

The written word – creating effective content.

Institute of Directors masterclass on: The written word – creating effective content

Cherryleaf’s Ellis Pratt will be speaking at the Institute of Directors’ June 2015 Members Masterclass on “The written word – creating effective content”.

IOD building

The written word is one of the key ways we communicate with others. Whether we’re telling or selling, it’s important we get our message across. Unfortunately, many people find writing time consuming, and it can often be difficult to get started on a new document.

In this session, we’ll look at some of the most effective techniques for creating the types of content created in today’s business world. You’ll discover some of the approaches used by professional technical communicators, copywriters and report writers.

Some of the issues we’ll look at include:

  • Clarity and persuasiveness
  • Getting started and organising your thoughts
  • How to structure documents
  • Getting to the point and being concise

This session is ideal for managers, engineers and other professionals interested in effective approaches to communicating more clearly and effectively in writing.

The IoD invites IoD Members and non-members to share their expertise and knowledge with other members. It will be held at 116 Pall Mall, London, on the 2nd June (18:00 – 21:00).

See:

The written word – creating effective content.

Slides: Applying Lean principles to content strategy

We’ve uploaded the slides from Ellis’ lightning talk at February’s London Content Strategy Meet Up to SlideShare:

See also:

 

We explain things

Danielle M. Villegas has just pointed us towards a five minute lightning talk by Rick Lippencott on the future of technical communication, and its value. Rick covers in five  minutes a great deal of the content I covered in my 45 minute presentation at the same conference – it’s worth watching.

He summarises the value of Technical Authors in three simple words :”We explain things”.

Rick added some notes to the description on YouTube:

The clay tablet “first example of tech documentation” is about ten thousand years old, not two thousand.
The odd photo at about the 4:50 mark (where I say any of us could have explained it better) was a hotel room layout map posted at the elevators. It gave room locations based on compass points, but there was no way for the reader to know which way was actually north. It was completely useless.
“All of this has happened before, and it will happen again” was originally from Peter Pan.