Last night, I saw Joel Spolsky speak at a London Enterprise Technology Meetup, held at the London School of Economics. Joel is one of the founders of Stack Overflow, a hugely popular question-and-answer website on the topic of computer programming. He also claimed in a blog post back in April 2000, no-one reads manuals (see our article If no-one reads the manual, then why bother?).
So I asked him about his thoughts on the relationship between question-and-answer sites like Stack Overflow and traditional user documentation.
Adrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”.
This mantra was originally made by Lisa Shalett, a partner at Goldman Sachs, and the global head of brand marketing and digital strategy. Continue reading →
Cherryleaf’s Director of Sales and Marketing, Ellis Pratt will moderating the panel discussion “Assisting the Millennial User – Challenges and Opportunities in the Decade Ahead“, which is part of the free Adobe Day at the UAEurope Conference 2013. On the panel will be Chris Despopoulos, Craig Clark, Dave Gash, David Farbey, Matthew Ellison, Paula Stern and Willam van Weelden. This free event will be held Wednesday, 12th June, 12:00pm to 5:00pm
HCC Embedded is a high tech software corporation that develops specialist software for deeply embedded systems, such as file systems, USB and networking software.
Dave Hughes, CEO of HCC, realised that with over 100 different modules to be documented, often with inter-dependent content and frequent updates, managing the documents in Microsoft Word had become unmanageable and untraceable.
HCC’s documentation assists users developing with the products, and it plays an important role in the marketing of HCC’s products to developers. This means keeping a consistent format and brand across all this material is critical to the organization.