Are your user manuals (and any other content) ready for Google Glass?

Google_Glass_detail from WikipediaGoogle Glass, a wearable computer with a screen above the right eye, goes on sale in 2014. Glass is almost certainly going to be used to support maintenance and repair calls, providing technicians (and other types of user) with the ability to access manuals and discuss situations with remote colleagues.

So are your user manuals, and the other content users might need to access, compatible with Google Glass?

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What does Stack Overflow’s success mean for traditional User Assistance?

Last night, I saw Joel Spolsky speak at a London Enterprise Technology Meetup, held at the London School of Economics. Joel is one of the founders of Stack Overflow, a hugely popular question-and-answer website on the topic of computer programming. He also claimed in a blog post back in April 2000, no-one reads manuals (see our article If no-one reads the manual, then why bother?).

So I asked him about his thoughts on the relationship between question-and-answer sites like Stack Overflow and traditional user documentation.

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Proving your technical content is the most important content on your website

In yesterday’s post, How technical content on the Web is turning traditional marketing strategy on its head, we discussed the importance of technical content to today’s marketing funnel. You might be thinking, show me more evidence.

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How technical content on the Web is turning traditional marketing strategy on its head

Kathy Sierra famously summed up most marketing departments’ approach to content in this slide:
kathy sierra - How we treat customers

To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom.

Today, the way people use the Internet means this approach to marketing needs to change

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Write and own your content, or someone will write and own it for you

Don't ignore your customers. flickr image by Ron PloofAdrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”.

This mantra was originally made by Lisa Shalett, a partner at Goldman Sachs, and the global head of brand marketing and digital strategy. Continue reading

Panel discussion: Assisting the Millennial User – challenges and opportunities in the decade ahead

Cherryleaf’s Director of Sales and Marketing, Ellis Pratt will moderating the panel discussion “Assisting the Millennial User – Challenges and Opportunities in the Decade Ahead“, which is part of the free Adobe Day at the UAEurope Conference 2013. On the panel will be Chris Despopoulos, Craig Clark, Dave Gash, David Farbey, Matthew Ellison, Paula Stern and Willam van Weelden. This free event will be held Wednesday, 12th June, 12:00pm to 5:00pm

New case study – Helping HCC deal with the size and complexity of embedded systems documentation

You’ll find a new case study on the Cherryleaf Web site: Helping HCC deal with the size and complexity of embedded systems documentation.

HCC Embedded is a high tech software corporation that develops specialist software for deeply embedded systems, such as file systems, USB and networking software.


Dave Hughes, CEO of HCC, realised that with over 100 different modules to be documented, often with inter-dependent content and frequent updates, managing the documents in Microsoft Word had become unmanageable and untraceable.

HCC’s documentation assists users developing with the products, and it plays an important role in the marketing of HCC’s products to developers. This means keeping a consistent format and brand across all this material is critical to the organization.

For the rest of the case study, see Helping HCC deal with the size and complexity of embedded systems documentation.

Webinar – Planning user documentation when you’re a startup business

We’re currently working on 40 minute webinar on:

  • Planning user documentation when you’re a startup business

If you have any questions on this topic, you can email these to us prior to the event. We’ll do our best to make sure we address them in the webinar.

Send us an email with your question

Details on the date for this webinar will be published in the Events section of the Cherryleaf Web site.