What is the future for Technical Communicators when many organisations believe products are getting easier and they don’t need to spend so much on user documentation? We’ll look at whether the traditional model for technical communication is broken, research into how “cool” apps such as Facebook do (or don’t) provide Help, and how to deal with developers who believe the need for a user guide is a sign of poor software usability.
With more and more people using the iPad and other tablets for reading technical documentation, this workshop looks at how tablets can be used by organisations to design and deliver technical documents and other forms of User Assistance.
One of the most popular developments in computing in recent years has been the emergence of cloud-based computing and Software as a Service (SaaS). So is technical writing likely to move to the Cloud? In this presentation, we look at how we implemented a cloud-based authoring solution as a way of getting developers to participate in the authoring process.
If new technologies are creating new social behaviours in people, do those writing technical documentation need to adapt to these changes?
Linda Stone, who coined the phrase “continous partial attention“, argues users have, over time, changed the way they use technology. They’ve moved from an era of creating, to an era of connecting and then onto one of belonging.
So should technical documentation also help people do more than assist someone to complete a task? Can you write technical documentation that also provides users with a sense of belonging?
This is one of the themes we’ll be discussing in the free Webinar this Thursday (“Documentation as an emotional experience for users“). The Webinar includes polling of the audience and a debate over the validity of this viewpoint - you’ll be able to express your opinion with others.
This is a 10 minute extract from a 45 minute interview we carried out with Dr Chris Bose, a Web Analytics expert, on the topic of using Web Analytics in technical documentation.
It’s also a test of another way to publish a screencast – as a MP4 video. This format means the interview can be embedded into this blog. Please note, this format does not allow you to click on the tabs or to click onto the next slide. Chris’s office is actually a converted church, so the audio is a little echo-y. We’re still working on ways to improve the audio on these interviews.
We recommend maximising the video screen size when you view it.
In this extract, we discussed:
What is Web Analytics?
Why is Web Analytics important?
Should technical people treat it differently to marketing people?
Can we use technical documents to improve a Web site’s Google ranking?
What do people learn from analytics?
In addition to the topics above, the full interview covered:
How do you add analytics to a page?
Should you spend money on chargeable analytics software?
What are the mistakes people make?
What can you do with the statistics?
How do evaluate any changes you make?
Is Google AdWords relevant for technical writers?
How do you deal with searches containing misspellings?
Why are landing pages important?
Do you treat other pages differently?
Do people really search using long phrases?
How do you dominate you niche?
What do you do with pages that few people read?
We’ll be making the full interview available at some stage in the future.
We would like to invite you to a programme of training Webcast events with us and our colleagues from the TechComm Alliance, where we will share our knowledge and advice that will make you a better technical communicator. We’re putting together a programme of the best speakers we can find – to improve your skills and knowledge.
The number of delegates on each intake is restricted, this is to make sure everyone receives the best possible level of service, but please don’t forget places are sold on a first come, first served basis. Sorry, but rules are rules.