Better content through analytics

At this week’s London Agile Content Meetup, Lana Gibson of the Government Digital Service (GDS) outlined how they use Google Analytics extensively to check and improve the user journey on the GOV.UK website. She said GDS treats this analytical data as the voice of their users – with GDS needing to interpret it and provide… Read more »

Different world views of content and content strategy

There’s a wonderful German word, die Weltanschauung, which roughly translates as a view of the world. It suggests there is a framework of ideas and beliefs behind people’s descriptions of various things in the world. I was reminded of Weltanschauung at this week’s London Agile Content Meetup, where Rahel Bailie neatly summed up some of the different views of… Read more »

Book review: Every Page is Page One

There’s a joke in education along the lines that students are taught the notes their teachers wrote down at university 20 years earlier…without going through the heads of either. I mention this because there have been a number of technical communicators who have started to question the technical writing best practices that have been taught… Read more »

Critical risk factors in content strategy

Via Twitter, we came across a blog post by Nick Milton on The four management territories for Knowledge Management. His post contained a diagram where he used the Boston Square to describe four management territories, and their impact on Knowledge Management. We wondered how this diagram would look if it related to content strategy. We came up… Read more »