Could technical authors help you get closer to your customers?

BBC Four is currently running a series on advertising called “Selling Power”, which is followed by the rather good “Mad Men” drama about advertising people in the 1960s. In “Selling Power”, someone (I can’t remember who) argued one of the benefits of modern day, Web-savvy, advertising is it enables companies get closer to their customers…. Read more »

Special Report – So you want to become a technical author?

We’ve just added a special report to our Web site called “So you want to become a technical author?” We get quite a few calls from people who would like to become atechnical author, so we decided to compile a report that should give them the information they need.