Cherryleaf helps you find better ways to create and manage your content
Discover why it’s taking too long to create and publish your content, and where improvements can be made. Cherryleaf’s consultancy, content design and strategy services can help you avoid wasted time and effort. This is so you can get the maximum value from the content you create, and be ready for your future needs.
You’ll own the choice of which action to take. You’ll also get independent advice from our experts in technical communication. Let’s start to solve your problem: use the “Contact Us” button below to tell us about your situation.
Our content design and strategy services
Our services include:
Needs analysis and defining the Statement of Requirements
Not certain what you need? We’ll work with you to define your requirements, establish metrics, and determine the ROI.
Audit and Review
Discover where your weaknesses lie. Let’s review and test your existing content. The review can be carried out through facilitated workshops, with your team members involved in this activity.
The activities can be:
- Content inventory
- Audience analysis
- Who is your audience, and what do they want?
- Customer Journey mapping
- Reviewing your existing content and processes. We use a number of criteria, such as:
- Tone and voice
- Gap analysis
- Workflow analysis – identify any bottlenecks.
Fixing any problems
This can include:
- Establishing processes and standards
- Style guides, voice and tone, and terminology databases
- Developing an information model for the content
- Establishing the information architecture
- Defining the Information Types
- Defining the metadata and templates
- Identifying re-usable content
- Identifying the right tools
- Importing existing content into the new system
- Providing writers and editors to create any missing content
Training your team
If you want to improve your team’s skills, we can provide facilitated workshops or training courses (see Introduction to Content Strategy training course).
Workshops work well in getting everyone onboard. For example: their roles and responsibilities, and how to produce content. They can also help you get your project on track, and prioritise activities.
You can look at:
- Content planning
- Information design
- Users’ needs
- Project goals
- Best practices
Creating API documents with writers located in different countries
Cherryleaf helped a software company in Hungary create hundreds of API user guides. They can publish these as PDFs or online.
Before, they wrote the documents in Word. These took a long time to create, and were inconsistent. They now keep re-usable information in a single place. As a result, it is much easier and faster for them to create new documents. They can create customised manuals for customers, adapted to their bespoke configurations.
Informal meetings in central London
You can also arrange to meet us in the Engineering Hub at the Institution of Electronics and Technology, which is next to Waterloo Bridge. This also has rooms for larger and more formal meetings.
For example, if you're a software company looking for advice on creating Help content, we'd be happy to suggest how to avoid some of the common pitfalls.
Free advice and information on content and technical communication strategy
Featured consultancy episodes from the Cherryleaf podcast
Selected posts on content and technical communication strategy from the Cherryleaf Blog
Free guides – Technical writing
Cherryleaf’s online cost reduction calculator
There’s a new marketing funnel for software and other technology products. Today, many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and a lot of them never even touch the product before buying it.
This means all of the information you provide, both pre- and post- sales, needs to provide the same consistent, high quality, experience to the user. What’s more, the subscription, “try before you buy”, sales model means users can stop being one of your paying customers in just a few days.
A video guide that looks at how to get customers to answer their own support questions.
It’s free, 14 pages long, and it’s published under a creative commons licence.
Want to discuss your situation, and explore how Cherryleaf can help you? You can tell us about your project, issues and goals. We’re here to help.