Content design and content strategy services

Cherryleaf helps you avoid wasted time and effort, and get the maximum value from the content you create

Cherryleaf can help you discover why it’s taking too long to create and publish information, and where improvements can be made. This process can also help you plan and manage any future requirements. Cherryleaf’s consultants are experts in technical communication. You’ll get independent advice from our experts.

A technical communication user’s hierarchy of needs model - deliverables


Cherryleaf’s content design and strategy services

Cherryleaf can help you with:

Needs analysis and defining the Statement of Requirements

Not certain what you need? We can help you define your requirements, establish metrics, and determine the ROI.

Audit and Review

Discover where your weaknesses lie. We can review and test your existing content. The review can be carried out through facilitated workshops, with your team members involved in this activity.

Typically, the actions we’re asked to carry out are:

  • Content inventory
  • Audience analysis
    • Who is your audience, and what do they want?
    • Customer Journey mapping
  • Reviewing your existing content and processes. We use a number of criteria, such as:
    • Readability
    • Usefulness/redundancy
    • Consistency
    • Tone and voice
    • Findability
    • Credibility
    • Usability
    • Translatability
  • Gap analysis
  • Workflow analysis – identify any bottlenecks.

Fixing any problems

This can include:

  • Establishing processes and standards
    • Style guides, voice and tone, and terminology databases
  • Developing an information model for the content
    • Establishing the information architecture
    • Defining the Information Types
    • Defining the metadata and templates
    • Identifying re-usable content
  • Identifying the right tools
  • Importing existing content into the new system
  • Providing writers and editors to create any missing content

Train your team

We can improve your team’s skills through facilitated workshops or training courses (see Introduction to Content Strategy training course).

Workshops work well in getting everyone onboard. For example: their roles and responsibilities, and how to produce content. They can also help you get your project on track, and prioritise activities.

You can look at:

  • Content planning
  • Information design
  • Users’ needs
  • Project goals
  • Standards
  • Best practices

Case studies

CREATING API DOCUMENTS WITH WRITERS LOCATED IN DIFFERENT COUNTRIES

Cherryleaf helped a software company in Hungary create hundreds of API user guides. They can publish these as PDFs or online.

Before, they wrote the documents in Word. These took a long time to create, and were inconsistent. They now keep re-usable information in a single place. As a result, it is much easier and faster for them to create new documents. They can create customised manuals for customers, adapted to their bespoke configurations.

More case studies

We see an ongoing role for Cherryleaf as consultants who can help to get better documents out of the vast material we have added to the system. Very importantly, Cherryleaf were able to rapidly respond to our issues with the system and help us understand.

Dave Hughes, HCC Embedded CEO API documentation writing

We recently changed our authoring tooling. Cherryleaf came and did a spot of consultation to help us choose something that fit our use cases. I'd absolutely recommend their service if you want some help picking tooling.

Roger Hart, Red Gate Software Content Design and Strategy


Contact us

contact cherryleaf

Want to discuss your situation, and explore how Cherryleaf can help you? You can tell us about your project, issues and goals. We’re here to help.