Consultancy, content design and strategy services

Cherryleaf helps you find better ways to create and manage your content

Discover why it’s taking too long to create and publish your content, and where improvements can be made. Cherryleaf’s consultancy, content design and strategy services can help you avoid wasted time and effort. This is so you can get the maximum value from the content you create, and be ready for your future needs.

You’ll own the choice of which action to take. You’ll also get independent advice from our experts in technical communication. Let’s start to solve your problem: use the “Contact Us” button below to tell us about your situation.


Our content design and strategy services

Our services include:

Needs analysis and defining the Statement of Requirements

Audit and Review

Fixing any problems

Training your team

Our clients are based mostly around the UK and continental Europe. If you are based elsewhere, we still may be able to help you.

Needs analysis and defining the Statement of Requirements

Not certain what you need? We’ll work with you to define your requirements, establish metrics, and determine the ROI.


Audit and Review

Discover where your weaknesses lie. Let’s review and test your existing content. The review can be carried out through facilitated workshops, with your team members involved in this activity.

The activities can be:

  • Content inventory
  • Audience analysis
    • Who is your audience, and what do they want?
    • Customer Journey mapping
  • Reviewing your existing content and processes. We use a number of criteria, such as:
    • Readability
    • Usefulness/redundancy
    • Consistency
    • Tone and voice
    • Findability
    • Credibility
    • Usability
    • Translatability
  • Gap analysis
  • Workflow analysis – identify any bottlenecks.

Fixing any problems

This can include:

  • Establishing processes and standards
    • Style guides, voice and tone, and terminology databases
  • Developing an information model for the content
    • Establishing the information architecture
    • Defining the Information Types
    • Defining the metadata and templates
    • Identifying re-usable content
  • Identifying the right tools
  • Importing existing content into the new system
  • Providing writers and editors to create any missing content

Training your team

If you want to improve your team’s skills, we can provide facilitated workshops or training courses (see Introduction to Content Strategy training course).

Workshops work well in getting everyone onboard. For example: their roles and responsibilities, and how to produce content. They can also help you get your project on track, and prioritise activities.

You can look at:

  • Content planning
  • Information design
  • Users’ needs
  • Project goals
  • Standards
  • Best practices

Case studies

Creating API documents with writers located in different countries

Cherryleaf helped a software company in Hungary create hundreds of API user guides. They can publish these as PDFs or online.

Before, they wrote the documents in Word. These took a long time to create, and were inconsistent. They now keep re-usable information in a single place. As a result, it is much easier and faster for them to create new documents. They can create customised manuals for customers, adapted to their bespoke configurations.

More case studies

We see an ongoing role for Cherryleaf as consultants who can help to get better documents out of the vast material we have added to the system. Very importantly, Cherryleaf were able to rapidly respond to our issues with the system and help us understand.

Dave Hughes, HCC Embedded CEO API documentation writing

We recently changed our authoring tooling. Cherryleaf came and did a spot of consultation to help us choose something that fit our use cases. I'd absolutely recommend their service if you want some help picking tooling.

Roger Hart, Red Gate Software Content Design and Strategy


Informal meetings in central London

members room
If you're planning to be in central London for a Meetup, or for another reason, we can invite you to the exclusive Members' Room of the British Museum for an informal meeting beforehand.

You can also arrange to meet us in the Engineering Hub at the Institution of Electronics and Technology, which is next to Waterloo Bridge. This also has rooms for larger and more formal meetings.

For example, if you're a software company looking for advice on creating Help content, we'd be happy to suggest how to avoid some of the common pitfalls.


Free advice and information on content and technical communication strategy

Featured consultancy episodes from the Cherryleaf podcast

Selected posts on content and technical communication strategy from the Cherryleaf Blog

Critical risk factors in content strategy

Cutting and pasting content into Word documents – Is there a better way?

Slides: Applying Lean principles to content strategy

The importance of content in maximising the value of your business

How much content can you actually re-use when you move to single sourcing?

Is re-using content a good or a bad thing to do?

Do you need a Documentation Manager when Technical Authors are embedded into Agile project teams?

Building intelligence into business documents

The Economics of Content Strategy

Breaking down the marketing and techcomm content silos – not as simple as it seems

How IBM uses audience intent modelling

Technical writing builds trust in your organisation

Towards content lakes

The hidden cost of technical writing – localisation

How technical content on the Web is turning traditional marketing strategy on its head

Ted Nelson on the future of text

Write and own your content, or someone will write and own it for you

Assessing the potential savings from single sourcing

Better content through analytics

Different world views of content and content strategy

Free guides – Technical writing

Cherryleaf’s online cost reduction calculator

Why the marketing funnel and technical writing are changing

There’s a new marketing funnel for software and other technology products. Today, many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and a lot of them never even touch the product before buying it.

This means all of the information you provide, both pre- and post- sales, needs to provide the same consistent, high quality, experience to the user. What’s more, the subscription, “try before you buy”, sales model means users can stop being one of your paying customers in just a few days.

Getting customers to answer their own support questions

A video guide that looks at how to get customers to answer their own support questions.

A free illustrated guide to content strategy

It’s free, 14 pages long, and it’s published under a creative commons licence.


Contact us

contact cherryleaf

Want to discuss your situation, and explore how Cherryleaf can help you? You can tell us about your project, issues and goals. We’re here to help.