Cherryleaf – Content design and content strategy services

Cherryleaf can help you solve the issues around how you create, manage and publish content

Organisations can find it’s taking them too long to create and publish information. They worry about how they will manage future requirements, such as new formats and extra languages.

Cherryleaf’s consultants are experts in technical communication. You’ll get independent advice on getting your information design, information architecture, strategy, tools and processes right.

Cherryleaf’s content design and strategy services

You choose how much input you want from us. Cherryleaf can help you with:

Needs analysis and defining the Statement of Requirements

Implementing a pilot project

  • Modelling the content
  • Establishing the information architecture
  • Defining the Information Types
  • Defining the metadata and templates
  • Identifying re-usable content. This can be created once and applied many times
  • Importing existing content into the new system
  • Providing writers and editors to create content

Roll out and Review

  • Providing writers and editors to create content
  • Establishing processes and procedures for governance
  • Training your team
  • Establishing standards: style guides, voice and tone, and terminology databases

Facilitated workshops

Workshops can cover areas such as: content planning, the information design, the users’ needs and the project goals, standards and best practices.

Workshops work really well in getting everyone onboard. For example: their roles and responsibilities, how to produce content, and the timescales for deliverables. They can also help you get your project on track, and prioritise the most important activities.

Case studies


Cherryleaf created a solution for a software company based in Hungary that enables them to create hundreds of API user guides. They can publish these as PDFs or online.

Previously, documents were written in Word. They took a long time to create, and were inconsistent. With the new system, repeated information, such as legal disclaimers and office addresses, are stored in a single location. As a result, it is much easier and faster for them to create new documents. They are now also able to offer to their customers customised manuals, adapted to their bespoke configurations.

More case studies

We see an ongoing role for Cherryleaf as consultants who can help to get better documents out of the vast material we have added to the system. Very importantly, Cherryleaf were able to rapidly respond to our issues with the system and help us understand.

Dave Hughes, HCC Embedded CEO

We recently changed our authoring tooling. Cherryleaf came and did a spot of consultation to help us choose something that fit our use cases. I'd absolutely recommend their service if you want some help picking tooling.

Roger Hart, Red Gate Software

 A vendor-neutral approach

Techcomm user's hierarchy of needsCherryleaf takes a vendor-neutral approach. This means we can offer the best solution for your situation.

Technology is one part of the solution. The starting point should be to know what problems you are trying to solve, and why you need to change.


 Free information on content design and strategy

Download our free illustrated guide to content strategy



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