Some organisations find their content is chaotic. They find it takes too long to create and publish information, and meeting the needs for mobile and multiple languages is going to make it worse. Others see there’s a danger on the horizon, and they want to avoid a crisis before it arrives.
If you find you have a problem with content that you need to fix, you may decide to take a strategic approach so you can prevent the issue ever happening again.
A content strategy can also help you avoid wasted effort and time when developing content, and assist you in getting maximum value from what you produce.
Content strategy review and audit
When reviewing your content and your approach to creating content, there is some flexibility regarding the scope of a content strategy review. Typically, the actions we’re asked to carry out are:
- Content inventory
- Evaluating what exists (content audit and audience analysis)
- Gap analysis
- Workflow analysis
- Implementation recommendations
The length of the review will depend on how much content you have, and the complexity of your situation. Having said that, these tend to be short pieces of work.
What content should you deliver?
Unfortunately, it can be hard to know what content you should (and shouldn’t) be delivering, and there can be tough challenges in planning, managing and publishing content and documents.
Cherryleaf is the ideal partner to help you develop your content and documentation strategies.
You can draw on Cherryleaf’s expertise in managing and delivering content projects to solve your current issues and build a strategic, long term solution.
This could be:
- Fixing the problems with the content itself
- Controlling and managing the content
- Developing a publishing solution that’s right for you and your users
To start, you may find some of our free advice and content useful:
- Here is a list of our most recent webinars:
- The Lean User Guide – Applying Lean Principles in User Assistance (Hosted by Madcap Software
- Designing documentation for tablets (Hosted by Adobe)
- Affective Writing: Turning Technical Documentation into an Emotional Experience for the User (Hosted by Madcap Software)
- Writing policies and procedures -The most common issues, and how to fix them
You should contact us and discuss your situation