A content strategy review and audit can help you avoid wasted effort and time when developing content, and assist you in getting maximum value from what you produce.
Cherryleaf can help you prevent and solve issues around how you create, manage and publish content, with a content strategy review and audit. You’ll get independent advice on getting your content and documentation design, strategy, tools and processes right.
What the audit and review covers
When reviewing your content and your approach to creating content, there is some flexibility regarding the scope of a content strategy review. Typically, the actions we’re asked to carry out are:
- Content inventory
- Evaluating what exists (content audit and audience analysis)
- Gap analysis
- Workflow analysis
- Implementation recommendations
The length of the review will depend on how much content you have, and the complexity of your situation. Having said that, these tend to be short pieces of work.
The review can be carried out through facilitated workshops, giving your team members greater participation in this stage of the project.
Free information on content strategy