Developing a content strategy – fixing broken publishing systems


New strategy model for user assistanceCherryleaf can help you prevent and solve issues around how you create, manage and publish content.

Some organisations find their content is chaotic. They find it takes too long to create and publish information, and meeting the needs for mobile and multiple languages is going to make it worse. Others see there’s a danger on the horizon, and they want to avoid a crisis before it arrives.

If you find you have a problem with content that you need to fix, you may decide to take a strategic approach so you can prevent the issue ever happening again.

A content strategy can also help you avoid wasted effort and time when developing content, and assist you in getting maximum value from what you produce.

Content strategy review and audit

When reviewing your content and your approach to creating content, there is some flexibility regarding the scope of a content strategy review. Typically, the actions we’re asked to carry out are:

  • Content inventory
  • Evaluating what exists (content audit and audience analysis)
  • Gap analysis
  • Workflow analysis
  • Implementation recommendations

The length of the review will depend on how much content you have, and the complexity of your situation. Having said that, these tend to be short pieces of work.

What content should you deliver?

New strategy model for user assistance

Unfortunately, it can be hard to know what content you should (and shouldn’t) be delivering, and there can be tough challenges in planning, managing and publishing content and documents.

Cherryleaf is the ideal partner to help you develop your content and documentation strategies.

You can draw on Cherryleaf’s expertise in managing and delivering content projects to solve your current issues and build a strategic, long term solution.

This could be:

  • Fixing the problems with the content itself
  • Controlling and managing the content
  • Developing a publishing solution that’s right for you and your users

Free content

To start, you may find some of our free advice and content useful:

You should contact us and discuss your situation

contact cherryleaf

You should contact us if you’d like to know more about how we can help you. If you can, please state the issues you are interested in fixing. We’ll respond by email or phone.