Writing Help for Cloud-based SaaS applications

Technical writing and the customer journey - Cherryleaf

Web-based software, and Software as a Service in general, differs from traditional “shrinkwrap”, desktop software. Often, this means the user documentation needs to be different as well.

You may be using a “try before you buy” and subscription sales model, so it’s vital users don’t get stuck and give up using your product. Users could stop paying for your software overnight.

If you need someone with the skills in developing and creating Help for Web-based software applications, Cherryleaf can help.

A new model for assisting users

 

Many of the leading Web-based applications use new and innovative techniques in the Help content they provide, and Cherryleaf can help you adopt these approaches as well.

The content can appear in different places, and it often comes with additional capabilities that you don’t see in desktop-based Help.

What’s more, many people tend to search for the solution to their problem before they buy a product or service. It means your Help content, and other content that is about enabling people to solve their problems, becomes important in turning prospects into customers.

The search engines love the type of information-rich content that online Help contains, because the content is valuable and other Web sites link to it. The result is these pages appear high in search engine rankings.

To discover more, see: How to increase your sales with technical marketing content.

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