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Affective Writing – Turning technical documentation into an emotional experience for the user

14 November , 2012 @ 5:00 pm - 6:00 pm

| Free

Many organisations are starting to look at creating a ‘customer experience strategy’. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company. So do those writing technical documentation need to adapt to these changes?

In this webinar, we’ll ask should you write technical documentation that also provides users with a more emotional experience? If so, how should you do it?

Hosted by MadCap Software

Details

Date:
14 November , 2012
Time:
5:00 pm - 6:00 pm
Cost:
Free
Event Category:

Venue

Webinar