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Essential copywriting skills training course

An e-learning Training Course

This e-learning course on the basics of copywriting will introduce you to a whole range of techniques for broadening your thinking, and other tips used by copywriters. It is presented as online slides with voice over, and is accompanied by a workbook and practical examples to help it all make sense.

copywriting training

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What will I learn?

Following this course, you will be able to:

  • Learn tips that copywriters use
  • Experience ways to become more creative
  • Try out new thinking techniques
  • Take away effective sales copy for your organisation

Topics covered

  • Course outline
  • The flow of business
  • Getting people's attention
  • Long copy
  • Short copy
  • Why people buy
  • Changing motivations in the business cycle
  • What your brain is hardwired to accept
  • Copywriting triggers 1
  • Copywriting triggers 2
  • The headline
  • The promise
  • Strong headline words
  • The writing pyramid
  • Direct Mail
  • Copywriting sequence
  • Web sites
  • Sales letters
  • Lift letters
  • If your offer is over £50
  • Brochures and flyers
  • Usability tests on reading
  • Building credibility
  • Key words
  • List management
  • Relationship management

It uses examples and ideas from experts such as Robert Cialdini author of "Influence, Science and Practice" and the Web Guru Jakob Nielsen.

The course duration is 1 hour 46 minutes.

You also get:

  • A free workbook
  • Copywriting examples - short copy, long copy and Web site copy
  • E-book on subconscious selling

The course has been developed by Dr Alan Rae. He is a Chartered Marketer, Technology Means Business Accredited Adviser, Associate of the Market Research Society,on the Business Link National Register of Consultants, and is on the International Professional Body Board of the Institute of Marketing.

Money back satisfaction guarantee

100% guaranteeOur online courses, DVDs and reports come with a 30-day money back satisfaction guarantee.

You'll get a full refund if you are not 100% happy.

Prerequisites

None.

Prices

The cost of the course is £37 ex VAT (= $74) per delegate.

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If you wish more than one delegate to complete the course, change the quantity to the the number of delegates you have.

Please note we accept payment in US $, STERLING and EUROS.

You will be given the option to choose your currency when you confirm your credit card details.

Ordering is simple. Just click the BUY NOW logo below. You will be taken straight to our ordering system. You can pay using credit card or debit card. Prices ex VAT.

The ordering system is secure and safe, via Sage Pay.

Your Credit Card Statement will show an entry entitled "Cherryleaf".

Our system will also accept payments via PayPal.

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BONUS: If you order this course now, you'll also receive a free workbook, copywriting examples and a free e-book on subconscious selling.

Further information

Contact us if you would like to know more about how we can help you. If you can, please state the issues you are interested in fixing. We'll respond by email or phone.