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Creating online communities

Cherryleaf has a sister company that specialises in online customer communities and social business networks. This can lead to reduced support costs, greater customer loyalty, greater trust and a better understanding of your customers.

"Building online communities facilitate Knowledge Transfer"

Rod Caron, Microsoft

Cherryleaf is involved in setting up a European Community-funded project aimed at improving small and medium sized enterprise involvement in Life Science projects.

It introduces a new concept of online networking that supports the location, fast connection and effective discussion between distant parties, living in different time zones, speaking different languages and representing different cultures. It will function as a social network of people who know (and trust) other people, exactly as it is in real life.

• With an online community, you can promote conversations between members that build trusted relationships, self-help and support teams, bodies of knowledge, special interest groups to name just a few.
• "The wisdom of the crowd" can emerge - the community members create appealing new ideas and provide practical and solutions for their members that are sufficiently compelling for those members to give and receive on a continuous basis.
• For brands, you can involve your customers in shared product and service development, gather intelligence and maintain a constant dialogue with your stakeholders and focus groups.
• For larger organisations you can create virtual teams to discuss and develop best practice and policy improvements.

This gives organisations an ability to sense and respond in ways that traditional organisations cannot.

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Further information

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