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Business Writing with a little magic

This course is delivered as an on site course (two half days) or as a public one day course.

Is this course for me?

This course is for anyone who wants to improve their report and proposal writing skills.

What will I learn?

Following this course, you will be able to:

  • Understand the readers' requirements
  • Learn techniques to assist you in producing a well-structured and appropriately presented document
  • Develop an effective writing style
  • Explain clearly what you want to say

Topics covered

Introduction

Readers and Attention Spans
  • Group objectives
  • Course outline
  • Understanding readers
  • How to and how not to attract their attention

Types of Sales Documents

The Brief
  • Brochures
  • Web sites
  • Advertisements
  • Direct mail
  • Background
  • Readership
  • Message
  • Medium

Personal Project Briefing

Features and Benefits
  • Delegates work on their own briefs and check them with each other for clarity and completeness
  • The agreed brief is the project they will complete by the end of the course
  • The difference
  • Why it matters

Writing Structures

Thinking Techniques

  • SPADE writing
  • Common Report structures
  • Mind Maps
  • Lateral Thinking

Personal Project Planning

 
  • Delegates use techniques and ideas discussed to create an "angle" for their project and to decide on the content

 

Course documents

Delegates receive a set of written course notes.

Prerequisites

None.

Dates

Contact us to arrange dates.

Further information

Contact us if you would like to know more about how we can help you. If you can, please state the issues you are interested in fixing. We'll respond by email or phone.