How do you make technical writing compelling in a promo video? We’ve been wrestling with this question this week as we planned a video for our online Help documentation writing service. The challenge seemed straightforward at first: create a compelling video for our website. But the more we discussed it, the more complicated it became…. Read more »
Tag: video
Using video to promote documentation services
After six months of video experimentation, we’re starting to learn what works (and what spectacularly doesn’t) when marketing technical writing services through video. Why use video? To communicate a message in a different way Most websites promoting technical writing services follow a predictable pattern: bullet-pointed benefits lists, problem inventories, manual screenshots, and sample help files…. Read more »
TCUK25 Conference – Let’s Make a Video! Creating Techcomm Video Content with Google Veo 3
Ellis Pratt, Director at Cherryleaf, will be presenting a workshop at the TCUK25 conference on the topic of: Let’s Make a Video! Creating Techcomm Video Content with Google With YouTube Shorts reaching 2 billion monthly active users and the popularity of TikTok, short-form video is becoming another important channel for effective technical communication. This hands-on… Read more »
Podcast: The Art and Frustration of AI Video
As I was away in Tokyo, there wasn’t a Cherryleaf Podcast episode this month. However, I did appear as a guest on the Virtual Lounge Podcast, talking about AI video. What if pro-level video creation didn’t require a film crew, expensive equipment, or weeks of production time? Imagine literally describing what you want and having… Read more »
Can we get business enquiries via Tiktok and YouTube?
We’re currently testing whether we can get the attention of prospective customers through TikTok and YouTube. Both sites are not obvious places for B2B (Business to Business) marketing, but it’s worth bearing in mind that YouTube Shorts are viewed by over 2 billion people every month. There’s a good chance some among them would be a… Read more »