Content Design and Strategy Training – Classroom and Online Course

Cherryleaf’s content design and strategy courses provide an introduction to the basics of developing a content strategy. They are available as both an onsite classroom course, and as an elearning, self-study course.

content strategy elearning course screen

Delegates’ comments:

“I will certainly use this in my organisation. It’ll enable me to discuss c/s knowledgeably.”

“I found this training very useful and enjoyable too. I took the course on Friday and this week am putting into action the suggested tasks from the course, just thought you would find this useful to know.”

Our courses

Online elearning course in content strategy

Cherryleaf’s online self-study elearning course in content strategy provides an introduction to the basics of developing a content strategy.

The course modules are delivered via the Web in small, manageable modules. The ten learning modules contain videos of the trainer with supporting imagery, which you can complete at your own pace. The course includes exercises and model answers for the delegates to complete and review.

You can pause the modules at any time and return to the course, for a period of six months (we can extend this on request).

The course will take delegates approximately 1 day to complete.

Course outline

  • Introduction
  • Module 1 – Why does my business need to look at content strategically?
  • Module 2 – What do we mean by content strategy?
  • Module 3 – Meeting business goals through content
  • Module 4 – Discovering what exists
    • Content inventories
  • Module 5 – Evaluating what exists
    • Content audits
    • Workflow analysis
    • Audience analysis
  • Module 6 – Developing a strategy
    • The Five S model
  • Module 7 – Implementing a strategy and systems
  • Module 8 – Creating and publishing content
  • Module 9 – Governance and maintenance
    • Managing new content
    • Maintenance
    • Governance

Parts of the course are structured around Lean methodologies and techniques, in order to give you a framework for managing and sustaining change.

Classroom courses in content strategy

Our classroom courses are for groups within an organisation and offer delegates more depth information on topics such as content modelling and content audits.

They provide the ability to work in groups on real-life projects and to interact with the course trainer.

classroom sign

How much does the online course cost?

The elearning course costs £100 ex VAT per delegate (£120 including VAT).

Buy now

The modules are password protected. If you wish more than one delegate to complete the course, then please contact us.


Your credit card company will pay us in £ and convert that amount to your local currency. This means the converted amount appears in your local currency on your credit card bill.

As a rough guide to how much you’ll pay in your local currency, you’ll find the current rate for £120 from Yahoo Finance below:

164.21 USD / 147.70 EUR / 213.49 CAD / 219.64 AUD / 11,147.83 INR

Buy nowOrdering is simple. Just click the BUY NOW logo above. You will be taken straight to our ordering system. You can pay using credit card or debit card. Prices ex VAT.

You can pay using credit card or debit card. We now accept payment by American Express. The ordering system is secure and safe, via Sage Pay. Your Credit Card Statement will show an entry entitled “Cherryleaf”.

SagePay accepted payment methods

How do I login to the course?

You will be emailed details on where and how to login to the course once you have paid. This usually takes three to four minutes.

Free sample

The sample video below contains five minutes of content from the second module. This video is shown in a smaller size than you’ll see in the course. To maximise the video, click on the fullscreen icon (which looks like a computer screen) on the video player’s task bar.

Special Offer!

Professional certification

certified member logoIf you want to become a Junior, Certified Member or Certified Fellow of the technical communicators’ national professional body - the Institute of Scientific and Technical Communicators (ISTC) - Cherryleaf’s training courses can help. Junior Members, Members and Fellows are certified by the ISTC through a vetting process, with Members and Fellows entitled to use the initials MISTC or FISTC after their names. All ISTC members have a responsibility to maintain their professional competence through Continuing Professional Development (CPD) , and Cherryleaf’s courses can help demonstrate you are extending and updating your skills.


As the course is a one day introduction to content strategy, we do not look at which particular CMS or authoring tool to select.

Content strategy and its implementation is a big topic. You may need to supplement this course with training in usability testing, writing techniques, creating taxonomies and ontologies, CSS, Social Media strategies, SEO, creating XML schemas or creating templates.

contact cherryleaf
If you'd like more information about Cherryleaf's training courses, including options for courses for groups in a single organisation, contact us using our training services contact form. If you can’t see the course you want, contact us, as we may still be able to cater for your needs.