Content Design and Strategy Training – Online Course

Cherryleaf’s content design and strategy course provides an introduction to the basics of developing a content strategy.

content strategy elearning course screen


Delegates’ comments:

“I will certainly use this in my organisation. It’ll enable me to discuss c/s knowledgeably.”

“I found this training very useful and enjoyable too. I took the course on Friday and this week am putting into action the suggested tasks from the course, just thought you would find this useful to know.”


About the course

Cherryleaf’s online self-study elearning course in content strategy provides an introduction to the basics of developing a content strategy.

The course modules are delivered via the Web in small, manageable modules. The ten learning modules contain videos of the trainer with supporting imagery, which you can complete at your own pace. The course includes exercises and model answers for the delegates to complete and review.

The course will take delegates approximately 1 day to complete.

Course outline

  • Introduction
  • Module 1 – Why does my business need to look at content strategically?
  • Module 2 – What do we mean by content strategy?
  • Module 3 – Meeting business goals through content
  • Module 4 – Discovering what exists
    • Content inventories
  • Module 5 – Evaluating what exists
    • Content audits
    • Workflow analysis
    • Audience analysis
  • Module 6 – Developing a strategy
    • The Five S model
  • Module 7 – Implementing a strategy and systems
  • Module 8 – Creating and publishing content
  • Module 9 – Governance and maintenance
    • Managing new content
    • Maintenance
    • Governance

Parts of the course are structured around Lean methodologies and techniques, in order to give you a framework for managing and sustaining change.

As the course is a one day introduction to content strategy, we do not look at which particular CMS or authoring tool to select.

Content strategy and its implementation is a big topic. You may need to supplement this course with training in usability testing, writing techniques, creating taxonomies and ontologies, CSS, Social Media strategies, SEO, creating XML schemas or creating templates.


This course is now part of WriteLesons

WriteLessons, from Cherryleaf, provides you with access to a range of courses in technical communication. You have access to all of the courses contained within WriteLessons, under a monthly subscription plan.


Free sample

The sample video below contains five minutes of content from the second module. This video is shown in a smaller size than you’ll see in the course. To maximise the video, click on the fullscreen icon (which looks like a computer screen) on the video player’s task bar.


Professional certification

certified member logoIf you want to become a Junior, Certified Member or Certified Fellow of the technical communicators’ national professional body - the Institute of Scientific and Technical Communicators (ISTC) - Cherryleaf’s training courses can help. Junior Members, Members and Fellows are certified by the ISTC through a vetting process, with Members and Fellows entitled to use the initials MISTC or FISTC after their names. All ISTC members have a responsibility to maintain their professional competence through Continuing Professional Development (CPD) , and Cherryleaf’s courses can help demonstrate you are extending and updating your skills.
contact cherryleaf
If you'd like more information about Cherryleaf's training courses, including options for courses for groups in a single organisation, contact us using our training services contact form. If you can’t see the course you want, contact us, as we may still be able to cater for your needs.