Content Strategy Training – Classroom and Online Courses

content strategy elearning course screenCherryleaf’s Introduction to Content Strategy course provides an introduction to the basics of developing a content strategy.

Delegates’ comments:

“I will certainly use this in my organisation. It’ll enable me to discuss c/s knowledgeably.”

“I found this training very useful and enjoyable too. I took the course on Friday and this week am putting into action the suggested tasks from the course, just thought you would find this useful to know.”

It is currently available as both an onsite classroom course, and as an elearning, self-study course.


Course outline

  • Introduction
  • Module 1 – Why does my business need to look at content strategically?
  • Module 2 – What do we mean by content strategy?
  • Module 3 – Meeting business goals through content
  • Module 4 – Discovering what exists
    • Content inventories
  • Module 5 – Evaluating what exists
    • Content audits
    • Workflow analysis
    • Audience analysis
  • Module 6 – Developing a strategy
    • The Five S model
  • Module 7 – Implementing a strategy and systems
  • Module 8 – Creating and publishing content
  • Module 9 – Governance and maintenance
    • Managing new content
    • Maintenance
    • Governance

Parts of the course are structured around Lean methodologies and techniques, in order to give you a framework for managing and sustaining change.


Online elearning course in content strategy

Cherryleaf’s online self-study elearning course in content strategy provides an introduction to the basics of developing a content strategy.

The course modules are delivered via the Web in small, manageable modules. The ten learning modules contain videos of the trainer with supporting imagery, which you can complete at your own pace. The course includes exercises and model answers for the delegates to complete and review.

You can pause the modules at any time and return to the course, for a period of four months (we can extend this on request).

The course will take delegates approximately 1 day to complete.

How do I login to the course?

You will be emailed details on where and how to login to the course once you have paid. This usually takes three to four minutes.

Free sample

The sample video below contains five minutes of content from the second module. This video is shown in a smaller size than you’ll see in the course. To maximise the video, click on the fullscreen icon (which looks like a computer screen) on the video player’s task bar.

How much does it cost?

The elearning course costs £175 per delegate (ex VAT).

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The modules are password protected. If you wish more than one delegate to complete the course, then please contact us.

WANT TO PAY IN US $, EUROS OR ANOTHER CURRENCY?

Your credit card company will pay us in £ and convert that amount to your local currency. This means the converted amount appears in your local currency on your credit card bill.

As a rough guide to how much you’ll pay in your local currency, you’ll find the current rate for £175 from Yahoo Finance below:

282.21 USD / 221.73 EUR / 316.59 CAD / 320.92 AUD / 17,268.34 INR

 

Ordering is simple. Just click the BUY NOW logo above. You will be taken straight to our ordering system. You can pay using credit card or debit card. Prices ex VAT.

The ordering system is secure and safe, via Sage Pay.

 

Your Credit Card Statement will show an entry entitled “Cherryleaf”.

We can also accept payments via PayPal and American Express.

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On site courses

contact cherryleaf
If you'd like more information about Cherryleaf's training courses, including options for courses for groups in a single organisation, contact us using our training services contact form. If you can’t see the course you want, contact us, as we may still be able to cater for your needs.

 

ClassroomThe one-day on site course for groups offers delegates more depth information on topics such as content modelling, together with the ability to work in groups and to interact with the course trainer.

 

 


Important

As the course is a one day introduction to content strategy, we do not look at which particular CMS or authoring tool to select.

Content strategy and its implementation is a big topic. You may need to supplement this course with training in usability testing, writing techniques, creating taxonomies and ontologies, CSS, Social Media strategies, SEO, creating XML schemas or creating templates.


Further information

Contact us if you have any questions about this course.

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It's easy to contact us. Here's the contact form.