It is currently available as an onsite classroom course, and it will soon also be available as an elearning, self-study course.
- Why does my business need to look at content strategically?
- What do we mean by content strategy?
- Meeting business goals through content
- Discovering what exists
- Content inventories
- Evaluating what exists
- Content audits
- Workflow analysis
- Audience analysis
- Developing a strategy
- The Five S model
- Implementing a strategy and systems
- Creating and publishing content
- Governance and maintenance
- Managing new content
Parts of the course are structured around Lean methodologies and techniques, in order to give you a framework for managing and sustaining change.
Classroom course in content strategy
The one-day classroom offers delegates more depth information than our elearning course on topics such as content modelling, together with the ability to work in groups and to interact with the course trainer.
This course is currently only available as a onsite training course for groups within an organisation.
Online elearning course in content strategy
The ten learning modules contain videos of the trainer with supporting imagery. The course includes exercises and model answers for the delegates to complete and review.
The course will take delegates approximately 1 day to complete.
As the course is a one day introduction to content strategy, we do not look at which particular CMS or authoring tool to select.
Content strategy and its implementation is a big topic. You may need to supplement this course with training in usability testing, writing techniques, creating taxonomies and ontologies, CSS, Social Media strategies, SEO, creating XML schemas or creating templates.