About the course
Cherryleaf’s online self-study elearning course in content strategy provides an introduction to the basics of developing a content strategy.
The course modules are delivered via the Web in small, manageable modules. The ten learning modules contain videos of the trainer with supporting imagery, which you can complete at your own pace. The course includes exercises and model answers for the delegates to complete and review.
The course will take delegates approximately 1 day to complete.
- Module 1 – Why does my business need to look at content strategically?
- Module 2 – What do we mean by content strategy?
- Module 3 – Meeting business goals through content
- Module 4 – Discovering what exists
- Content inventories
- Module 5 – Evaluating what exists
- Content audits
- Workflow analysis
- Audience analysis
- Module 6 – Developing a strategy
- The Five S model
- Module 7 – Implementing a strategy and systems
- Module 8 – Creating and publishing content
- Module 9 – Governance and maintenance
- Managing new content
Parts of the course are structured around Lean methodologies and techniques, in order to give you a framework for managing and sustaining change.
As the course is a one day introduction to content strategy, we do not look at which particular CMS or authoring tool to select.
Content strategy and its implementation is a big topic. You may need to supplement this course with training in usability testing, writing techniques, creating taxonomies and ontologies, CSS, Social Media strategies, SEO, creating XML schemas or creating templates.
This is part of our advanced technical communication training course
Professional certification as a technical communicator
Cherryleaf’s training courses can help you become a Junior, Certified Member or Certified Fellow of the Institute of Scientific and Technical Communicators (ISTC). The ISTC is the national professional body for technical communicators in the UK. It has members around the world.
Junior Members, Members and Fellows are certified by the ISTC through a vetting process, with Members and Fellows entitled to use the initials MISTC or FISTC after their names.
All ISTC members have a responsibility to maintain their professional competence through Continuing Professional Development (CPD). Cherryleaf’s courses can help demonstrate you are extending and updating your skills.
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If you can’t see the course you want, we may still be able to meet your needs.