Embedding videos into printed instruction manuals

Pepsi is pioneering the use of new technology that embeds video adverts in printed magazines. According to the Financial Times, the video starts when the reader turns to the appropriate page.


See CBS and Pepsi bring video ads to printed page and CBS to run video ad in magazine this fall

If it could be produced for a reasonable cost, couldn’t it also be used in printed instructional and training manuals, too?

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