Cherryleaf’s presentation at the UA Conference Europe 09 will be on “Twitter and the Social Web: Developing a strategy for technical authors”.
UA Conference
In this session, we’ll look at some of the research into how people use Twitter and social networking sites, and investigate the different communication strategies you can adopt.
We’ll address key questions, such as:
- What’s the point of Technical Authors using Twitter and the Social Web?
- How can it help fulfil your personal goals, as well as the goals of the Technical Publications department and the organisation?
- Where does it fit in alongside everything else?
- What are its limitations and where are the “bear traps”?
This session is an excerpt from an online training module on this topic that Cherryleaf is developing. This module will be available via Cherryleaf’s online shop in the near future.
Social Networks, including Twitter, are, in my opinion, only partially helpful in building momentum for a technical publications website or even e-book. This is because social networks are more about chats and social things and superficial discussions on things. The one exception, however, is LinkedIn, which is very good for business networking. If you have a product or service to promote, you need to qualify your customer base, that way you will optimize your time on the web.