BMW research projects – virtual world meets reality.
In future, the real world is set to combine with the virtual at BMW Service. BMW Augmented Reality creates this bridge and extends the real world by adding virtual information. BMW Service is planning to use this technology as a means to assist BMW Service staff in their highly demanding technical work.
Although it looks like science fiction, this sort of augmented reality will be mainstream in a short while. There are obviously some fantastic opportunities for technical communicators, but on the same hand, there are enormous pressures and challenges. We have to be careful that we don’t push new techniques or technologies into the “too hard” basket; we need to embrace and promote these things to stake our claim as the best people to create new forms of content.