We’re speaking at UA Europe 2011

We’ve been invited to speak at UA Europe 2011, which is being held in Brighton on 16th-17th June. Ellis Pratt will be speaking on:  You win! Getting users to RTFM using techniques from games.

It’s claimed that games are a powerful way of affecting user behaviour, so can we apply game theory to the provision of User Assistance and increase its uptake?

In this presentation, we’ll look at games such as Frequent Flyer Programmes, Google AdWords, as well as more recognisable games software. We’ll look at what makes makes some successful and others failures.

We’ll also look at how organisations are today applying game techniques to Web sites, Help files and support communities, in order to drive a positive response, participation and engagement from their users.

We hope to see you there.