Last week, we used the Hemmingway app to highlight any unclear pages on our main website. The app highlighted four pages where we’d used the passive voice or very long sentences.
The first inclination was to think our readers are cleverer, our content is more technical, it’s not possible to rewrite those parts. We found, of course, we could rewrite them. We decided to write them in the same way we’d write user documentation. We found those passages were much clearer, as a result. A lesson learnt.