What’s the deal about structured content?

This is a recording of a presentation from the February 2018 London Content Strategy Meetup.

“Content can often seem like jelly – messy and hard to manage. In this presentation, we’ll look at whether you can reduce this messiness through structured writing. In this overview of the topic, we’ll explore what is structured writing, what it promises to give its adopters, the different standards, and the challenges that come with using structured writing.”