Could technical authors help you get closer to your customers?

BBC Four is currently running a series on advertising called “Selling Power”, which is followed by the rather good “Mad Men” drama about advertising people in the 1960s. In “Selling Power”, someone (I can’t remember who) argued one of the benefits of modern day, Web-savvy, advertising is it enables companies get closer to their customers…. Read more »

New software for technical authors from MadCap Software

MadCap Software has released on details some new products it will be releasing shortly. These include MadCap X-Edit and MadCap Press. What is striking is that MadCap really does seem to understand the problems technical communicators face in the real world. One of the issues technical authors often face is dealing with reviews of drafts… Read more »

Microsoft asks for suggestions wrt. more collaborative document authoring capabilities in Word

Spotted on the Microsoft Office Word Team’s Blog: “I’m curious what everyone would like to see enhanced in Word in terms of collaborative document authoring. Francis suggests the ability to “…break down (and recombine/build back up) our documents simply and reliably into (from) chunks/blocks/sections/subdocuments that individual authors could work on…” I’d love to hear more… Read more »