Outside of running the Sales and Marketing side of Cherryleaf, my hobby is aikido. While my club is training in the evenings, the other side of the gymnasium is being used for acrobatic gymnastics. They practice the same routines over and over again. And I mean over and over again. Most weekday evenings for hours… Read more »
Cherryleaf Blog
Our client is looking to hire a Technical Author
We have a client in Manchester who is looking for a new technical author to join its team of writers. This is an opportunity to join a large and progressive company. Our client needs a technical writer to work with a team of writers producing printed and online user documentation for scientific products, (such as… Read more »
Better than Free: User Documentation?
Kevin Kelly has posted an interesting post called “Better Than Free.” It’s about what succeeds in a market where most assets are free. “The internet is a copy machine….When copies are super abundant, they become worthless. When copies are super abundant, stuff which can’t be copied becomes scarce and valuable.When copies are free, you need… Read more »
New how-to/instructional video sites
Another how-to/instructional video site has been launched – Howcast. The video player on the site lets you jump to different chapters or steps, lets you zoom in for a better look, and provides the transcript as well. Viewers can add comments in the form of tips, warnings and facts to each video. Howcast joins Expert… Read more »
The ROI of documentation and support
In two conversations this week, the issue of “how do you measure the value of documentation?” has come up. The benefits of user documentation (reduced support calls, increase in the perceived value of the product, happier customers, better customer retention, increase product usage etc) can be identified, but it can be hard to measure them… Read more »