What every business can learn from a Haynes manual

The closing  keynote presentation of TCUK 2010, made by J Haynes, Chairman of the Haynes Publishing Group, contained advice useful not only to those creating manuals but also to any organisation looking to communicate information to others. John went through the 50 year history of Haynes, publishers of the Haynes manuals, and explained the reason for the company’s… Read more »

Speaker profile page for Ellis Pratt

As we’re being invited to speak at an increasing number of conferences, meetings and events, we’ve added a speaker profile page for Ellis Pratt to the Cherryleaf Web site. Ranked the most influential blogger on technical communication in Europe, Ellis Pratt is a specialist in the field of creating knowledge users will love. Presentations include:… Read more »

Ellis to speak about documentation as an emotional experience at TCUK 2010

Ellis Pratt, Sales and Marketing Director at Cherryleaf, will be speaking at this year’s Technical Communication UK conference on “Documentation as an emotional experience for the user”. Many organisations are starting to look at creating a ‘customer experience strategy’. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company…. Read more »

The Social Web for Documentation – Anne Gentle to visit Europe

Matthew Ellison has announced that Anne Gentle, writer of “Conversation and Community: The Social Web for Documentation” will be the keynote speaker at his conference, UA Europe 2010, this September. Here’s a video interview with Anne we carried out last year, to give you a flavour of what to expect:

Twitter and the Social Web: Developing a strategy for technical authors

Cherryleaf’s presentation at the UA Conference Europe 09 will be on “Twitter and the Social Web: Developing a strategy for technical authors”. In this session, we’ll look at some of the research into how people use Twitter and social networking sites, and investigate the different communication strategies you can adopt. We’ll address key questions, such… Read more »