New web page on structured authoring

While preparing for the upcoming presentation on structured authoring, we realised we didn’t have anything on that subject on the Cherryleaf website. To fix that, we’ve added a new page to the site, on structured authoring. We plan to add a recording of the presentation, and some examples, after the event.

Upcoming presentations in 2018

Cherryleaf’s Ellis Pratt will be speaking at two upcoming events: London Content Strategy Meetup, 7pm 22 February 2018 What’s the deal about structured content? Content can often seem like jelly – messy and hard to manage. In this presentation, we’ll look at whether you can reduce this messiness through structured writing. In this overview of… Read more »

Ellis speaking at W2U Conference 2017

Cherryleaf’s Ellis Pratt will be speaking at the Write2Users Conference 2017 , which is being held 1-3 November at Copenhagen Zoo. “The mission is to give attendees new skills for their day-to-day work with technical documentation and translation. You will learn about process optimization, new methodologies and new technologies. All delivered by industry experts, in-house specialists and… Read more »

Every Page is Page One – Interview with Mark Baker at UAEurope 2017

Here is an interview we carried out with Mark Baker, author of Every Page is Page One. The interview is interspersed with audio snippets from Day 1 of the UAEurope 2017 conference. Presentations: Caroline Loverage (Thermo Fisher Scientific). Teaching by Example: Worked Examples in the Documentation of Complex Systems Kelly O’Brien (Kayako). Practical Information Architecture: Building Templates… Read more »

How IBM uses audience intent modelling

I spoke at, and attended, the Content Strategy Applied 2017 conference last week. One of the keynote speakers, James Mathewson, provided a fascinating description of how IBM uses audience intent modelling to map its content plans. By doing this IBM is able to align its content with the buying cycles for their target personas. This planning… Read more »