Reflections on the TCUK15 conference

I was one of the presenters at last week’s Technical Communication UK 2015 (TCUK) conference. TCUK is the Institute of Scientific and Technical Communicators’ (ISTC’s) annual conference for everyone involved in writing, editing, illustrating, delivering and publishing technical information. It’s an opportunity for Technical Communicators from the UK and mainland Europe to meet up and mingle,… Read more »

Ellis will be speaking at MadWorld 2016

Cherryleaf’s Ellis Pratt will be speaking again at MadCap Software’s conference on technical communication and content strategy conference. MadWorld 2016 will be held between the 10th and 12th April 2016 at the Hilton San Diego Resort and Spa, in San Diego, California.

Presentations at Technical Communication UK Conference, Autumn 2015

Cherryleaf’s Ellis Pratt will be speaking at Technical Communication UK 2015, which will be held between 29th September and 1st October 2015, in Glasgow. Ellis will be speaking twice, about: Creating an academic course in technical communication, and Help in the User Interface – a case study in first user interaction and embedded Help formats. If you’re… Read more »

Customers as advocates

I attended the Customers as Advocates conference yesterday, at the invitation of the hosts Strand Writing and Design. Strand is a copywriting company, and their conference focused on the challenges of creating relationships with customers that will lead onto them providing customer references and case studies. Although the conference was focused on case studies and advocacy,… Read more »

“Bad information is Marketing’s fault problem. Good information is Tech Comms’ specialty. Let’s do the maths.”

The quotation in the title is from Roger Hart’s presentation at last week’s TCUK14 conference. Roger is a product marketing manager who spent a few years as a Technical Author. In his presentation, Collateral damage: do marketing and tech comms have to fight when users get informed?, he explained some of the most powerful marketing content today is… Read more »