Does relationship marketing mean you also need relationship content?

Last night I saw presentations at the Content Strategy London Meetup from Rob Hinchcliffe (a community strategist), and Sara Treewater (Content project lead for Citi Private Bank’s Web and Mobile team) in which they both mentioned relationship marketing and how it was influencing content strategy. If your marketing and sales strategy focuses on developing a… Read more »

Next Advanced Technical Writing Techniques Course: 22 April 2013

You’ll find our next public Trends in Technical Communication Workshop – Advanced Technical Writing Techniques training course is scheduled for Monday 22 April 2013. We’ve added some more comments from delegates to the page. “Excellent over-view and will be useful for practical application. Much food for thought – useful for starting ideas on improving (the) existing… Read more »

Slides: Applying Lean principles to content strategy

We’ve uploaded the slides from Ellis’ lightning talk at February’s London Content Strategy Meet Up to SlideShare: Applying Lean principles to content strategy See also: Free ebook: “The Lean user guide – applying Lean principles in User Assistance”