We’ve been experimenting with another spreadsheet for calculating the Return on Investment (ROI) on User Assistance. We wanted to look at: how many support calls an organisation needs to have resolved by users reading the Help content instead of calling Support, before it starts to see a return on the cost of creating the Help. Using… Read more »
Category: Technical Author
Every Page is Page One – Interview with Mark Baker at UAEurope 2017
Here is an interview we carried out with Mark Baker, author of Every Page is Page One. The interview is interspersed with audio snippets from Day 1 of the UAEurope 2017 conference. Presentations: Caroline Loverage (Thermo Fisher Scientific). Teaching by Example: Worked Examples in the Documentation of Complex Systems Kelly O’Brien (Kayako). Practical Information Architecture: Building Templates… Read more »
The new marketing funnel for software and other technology products
Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop…. Read more »
Just in time documentation – some pros and cons
Bri Hillmer has written two articles on Just-In-Time documentation (https://www.knowledgeowl.com/home/just-in-time-documentation-a-practical-guide and https://www.knowledgeowl.com/home/just-in-time-documentation). This is an alternative to what she called Just-In-Case documentation. The idea is you write topics that answer real world queries users ask the Support team. This rather than writing a comprehensive user guide, just in case someone wants to know about topic… Read more »
Breaking down the marketing and techcomm content silos – not as simple as it seems
Over recent years, we have seen many presentation on how marketing and technical communications content shouldn’t sit in separate “silos”, never to be shared between each department. Unfortunately, it’s not simply a case of getting both to agree to share content. In the book Selling the wheel, Jeff Cox and Howard Stevens tell the story of… Read more »