Manager’s guide to single sourcing: What’s the problem, why is there a need?

I thought it might be useful to look at a simple question: Why is there a need for single sourcing technical documentation? For people who aren’t technical authors, it’s often unclear why technical authors talk so much about “single sourcing”. Isn’t that just cutting and pasting? What’s the problem? In later posts we’ll look at the… Read more »

Cherryleaf’s article in “Communicator” – Benchmarks for High Performance

Copies of the Institute for Scientific and Technical Communication’s magazine “Communicator” should be arriving through member’s letterboxes today. This edition is special in that contains an article on page 22 by me, entitled “Benchmarks for High Performance”. I hope people like it. We noticed this Spring 2009 edition also includes two articles by authors we’ve placed and another by a… Read more »

Will SEO be replaced by AEO (Answer Engine Optimisation)?

Internet psychologist Graham Jones has just posted an interesting Blog called “Search is on its deathbed…bye, bye SEO“. In it he states: “They (Search Engines) would like us to think that we are constantly “searching” for things online – but we aren’t. We are “locating” stuff we already know about, a lot of the time.”… Read more »

How barcodes could be the technical author’s best new friend

The latest mobile phones in the UK are using barcodes to provide one of the first practical applications of augmented reality. It’s technology that could see barcodes appear on thousands of physical items – something which would open up new opportunities for technical authors providing user assistance for equipment. The advert below shows how it’s… Read more »